Best Practice Guides Articles and Reports

Artificial intelligence “Best Practice” reports are designed to help business leaders understand critical information about applying artificial intelligence applications successfully. Search our full set of executive guide reports below:

Enterprises Don't Fear AI - But Fear is Their Greatest Motive in Adopting It

Enterprises Don’t Fear AI – But Fear is Their Greatest Motive in Adopting It

You might not know it when reading AI vendor websites or press releases from enterprises, but when you dig deep enough into why enterprises actual adopt AI, the pattern is clear:

3 Ways to Build a Competitive AI Advantage

3 Ways to Build a Competitive AI Advantage – An Executive Guide

Companies looking to apply AI are looking for a competitive advantage in their industry, something that will give them an edge in the market and help them grow. However, not every AI application can give a company a competitive advantage. Many AI applications are simply going to become the new normal.

Retraining and Reskilling for AI

Retraining and Reskilling for AI – The State of AI Job Loss Today

One of the many concerns that business leaders have around automation is how they're going to adapt their workforce to new technology. The digital age has brought a rapid shift in the skillsets employees need to go about their jobs effectively, leaving little time for business leaders to come up with strategies for how to reskill and retrain their employees, prevent their companies from drawing disdain from the public, and how to compete with their peers.

Critical Capabilities - The Prerequisites to Successful AI Deployment

Critical Capabilities – The Prerequisites to AI Deployment in Business

Over the last four years, interviewing hundreds of AI researchers and AI enterprise leaders, we've consistently heard the same frustrations about AI adoption said time and time again.
"Culture is hard to change."
"Leadership doesn't know what they're trying to accomplish."
"Nobody knows what to do with these data scientists we've hired."
etc...
In our one-to-one work with enterprise clients, we've taken the most prevalent, recurring challenges to AI deployment and put them together into a framework of "prerequisites" to AI deployment.

3 Content Marketing Principles for AI Products and Services

3 Content Marketing Principles for AI Products and Services

Content marketing encompasses many ways to advertise and attract new potential customers. At Emerj, we've worked on hundreds of campaigns for AI-related products and services, and what we've learned is that content marketing for AI vendors boils down to two things:

How to Convert More Leads for AI Products and Services

How to Convert More Leads for AI Products and Services

Companies often emphasize artificial intelligence on their homepage or on services pages. While AI is currently an important topic, a simple mention of it on a website’s homepage will not get potential customers interested. Instead, it is more important to focus on the direct needs of the stakeholders who find an AI vendor website and their online properties in order to get them closer to a sale. 

A Pathway to Career Acceleration

A Pathway to Career Acceleration – Getting Started with AI

In this article, I showcase 6 examples of nontechnical professionals who used their business and subject-matter expertise (not their coding ability) to have more exciting careers in AI, and I respond directly a number of questions and comments from Emerj subscribers about AI knowledge for career advancement

Finding AI Trends

3 Ways to Discover AI Trends in Any Sector

Business leaders, managers, and consultants with an eye on AI aren’t just trying to learn what AI can do, they’re trying to discover ways to gain an AI advantage.