Enterprises Don’t Fear AI – But Fear is Their Greatest Motive in Adopting It

Daniel Faggella

Daniel Faggella is Head of Research at Emerj. Called upon by the United Nations, World Bank, INTERPOL, and leading enterprises, Daniel is a globally sought-after expert on the competitive strategy implications of AI for business and government leaders.

Enterprises Don't Fear AI - But Fear is Their Greatest Motive in Adopting It

You might not know it when reading AI vendor websites or press releases from enterprises, but when you dig deep enough into why enterprises actual adopt AI, the pattern is clear:

It's fear.

While it isn't the only buying motive - it is among the most powerful.

Vendors across industries from financial services to pharmaceuticals will tout many different kinds of benefits on their homepages, but at Emerj, we have noticed that risk reduction is often most important to the actual enterprise buyers we speak to (and to the AI vendor salespeople who are getting deals done).

There are three main reasons that fear rules as an AI adoption motive - some of which are counterintuitive - and we explore them in-depth in this article.

We also explore what enterprise AI buyers and smart artificial intelligence vendors should do about this reality of AI adoption.

But first - why is fear driving AI adoption in the enterprise?
Why Fear Drives AI Adoption in the Enterprise
ROI Numbers A...

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