Actionable, decision-augmenting data can be obtained internally or externally. Of course, external data is a far richer and more diverse source, as it comprises every other piece of digital information outside of the four walls of an enterprise.
"External search" is a term used at Emerj to reference searching for and extracting data-driven insights from outside sources. That this external data is often both abundant and free of charge is appealing, but there are challenges. The main difficulty lies in building an infrastructure and workforce capable of "scraping," cleaning and converting raw data into actionable intelligence.
While most enterprises now have at least passable competency in searching for and applying internal data, a fair share is deficient at gathering, refining and acting on external data, according to a research article by McKinsey.
Signal AI is a company that has positioned itself comfortably to address business challenges related to external search, havi...
You've landed on exclusive content for Emerj Plus Members
Emerj Plus Membership
Consistent coverage of emerging AI capabilities across sectors.
Exclusive AI Capabilities Matrix
An explorable, visual map of AI applications across sectors.
Exclusive AI White Paper Library
Every Emerj online AI resource downloadable in one-click
Best Practices and executive guides
Generate AI ROI with frameworks and guides to AI application