How to Cut Through the Artificial Intelligence Hype – Three Simple “Rules of Thumb”

Daniel Faggella

Daniel Faggella is Head of Research at Emerj. Called upon by the United Nations, World Bank, INTERPOL, and leading enterprises, Daniel is a globally sought-after expert on the competitive strategy implications of AI for business and government leaders.

How to Cut Through the Artificial Intelligence Hype - Three Simple "Rules of Thumb"

Artificial intelligence and machine learning are hot terms right now, and many companies are eager to talk about how their products rely on these cutting edge technologies. Established companies and startups want to explain how AI is a critical part of their business.

But often, “artificial intelligence” and “machine learning” are used as buzzwords, mere fiction used to get attention, client inquiries, and investment from VCs. For this reason, sifting through the AI hype is harder than ever, and business leaders find it difficult to determine who is actually using AI, and who is not.

In this article, we’ll explore three shortcuts or “rules of thumb” for looking at a company from the outside to separate the truth from the hype:

AI expertise in leadership
The use of AI in marketing language
Assessing a company’s investors

This article does not pretend to be an all-inclusive guide to determining who is using AI or not, but we find these approaches to be very accurate p...

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