Offering AI Services to Smaller Enterprises – Lead with Education

Companies often emphasize artificial intelligence on their homepage or on services pages. While AI is currently an important topic, a simple mention of it on a website’s homepage will not get potential customers interested. Instead, it is more important to focus on the direct needs of the stakeholders who find an AI vendor website and their online properties in order to get them closer to a sale. 

Content marketing encompasses many ways to advertise and attract new potential customers. At Emerj, we've worked on hundreds of campaigns for AI-related products and services, and what we've learned is that content marketing for AI vendors boils down to two things:

This article was a request from one of our Catalyst members. The Catalyst Advisory Program is a coaching program involving one-to-one advisory, weekly group Q-and-A with other Catalyst members, and a series of proprietary resources and frameworks based on insights from AI leaders at the world’s largest enterprises (AI adopters and buyers), and successful AI vendors and service providers. Learn more and apply emerj.com/catalyst.

You might not know it when reading AI vendor websites or press releases from enterprises, but when you dig deep enough into why enterprises actual adopt AI, the pattern is clear:

What to do when your clients want to cut costs?

Help them cut costs, and be part of a bigger vision beyond cost-cutting.