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The wrong promises break trust and ruin business relationships. The wrong promises turn projects into failures.
“Wrong promises”, and subsequently “wrong expectations” are the cause of a huge amount of stress and wasted resources.
Promising short-term results (X cost reduction within X months, or X customer satisfaction improvement by X date) reinforces to stakeholders that AI is like IT. You plug it in, you set it up, and you're good to go. But that's a lie.
Of course, AI is not IT, and building executive AI fluency in your stakeholders...
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