The Four Keys to Selling AI Services to the Enterprise

Daniel Faggella

Daniel Faggella is Head of Research at Emerj. Called upon by the United Nations, World Bank, INTERPOL, and leading enterprises, Daniel is a globally sought-after expert on the competitive strategy implications of AI for business and government leaders.

The Four Keys to to Selling AI Services to the Enterprise

While AI vendor companies proliferate in every sector, enterprises need much more than advanced technologies to actually adopt and deploy AI. AI services and consulting firms are expanding to fill the gap - offering services that enterprises often don't have the in-house talent for, including:

AI strategy development
Data audits
Custom development of AI tools and software
Integration of AI and IT systems
Vendor selection
Executive AI education

Without recognized brands or massive marketing budgets, many small and mid-sized AI services firms need to win new business and compete in the market based on an intelligent go-to-market strategy - and that's what I'll be sharing in this article.

These lessons have been drawn from my hundreds of interviews with successful AI product and service companies, my hands-on experience working with enterprise strategy and procurement teams for AI projects, and my experience coaching AI consulting and services firms to greater su...

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