How “AI” Will be Discussed in the Future (AI Zeitgeist 2 of 7)

Daniel Faggella

Daniel Faggella is Head of Research at Emerj. Called upon by the United Nations, World Bank, INTERPOL, and leading enterprises, Daniel is a globally sought-after expert on the competitive strategy implications of AI for business and government leaders.

How "AI" Will be Discussed in the Future - AI Zeitgeist 2

This article is part 2 of a 7-part series called "AI Zeitgeist," where we'll be mapping out the details of AI adoption over the next 10 years and explore the critical changes in the AI ecosystem that business leaders need to understand.

In this installment of the Zeitgeist series, we'll be exploring the ways that the terms "AI" and "machine learning" will be used and discussed over time—from the buzzword of today (in the "Emergence" phase) to the invisible tech layer of a decade from now (in the "Dispersion" phase).

(Note: If you haven't read the first article in the AI Zeitgeist series, you should familiarize yourself with it first. In that article, I explain what the 3 phases of "Emergence," "Adoption," and "Dispersion" actually mean).

We'll start off by listing a few company names that probably sound funny to you:

“International Business Machines”
“Apple Computer Company”

You don’t know those names instinctively, but you know what the companies are called today:

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