There is always a fascination with what the biggest and most powerful companies in any given sector are doing. If you look in the world of eCommerce, everybody is ultimately referencing Amazon. In the world of banking, firms like JP Morgan are referred to and everyone's interested in their newest hires in terms of the C-suite and their newest innovations in terms of technology. Analyzing bigger firms seems to have a level-setting effect.
This is for a few reasons. First, it shows what the current winners are up to. We can presume that if a firm is the biggest, the strongest, the most profitable, the fastest growing within its given sector, that they're doing something right.
Secondly, it informs a company's own strategy. If the biggest firms are going to start competing on factor "X," you might then consider factor X or ask if you need to position against it and go with factor "Y," which might be some other aspect of customer service, for example.
It's pretty important to know...
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