Best Practice Guides Articles and Reports
Artificial intelligence “Best Practice” reports are designed to help business leaders understand critical information about applying artificial intelligence applications successfully. Search our full set of executive guide reports below:
Many business leaders make the mistake of believing that AI and machine learning are like regular IT, but this could not be further from the truth. In large part, this is because, unlike simple software solutions for discreet business problems, it can be very difficult to measure the ROI of machine learning.
Companies looking to apply AI are looking for a competitive advantage in their industry, something that will give them an edge in the market and help them grow. However, not every AI application can give a company a competitive advantage. Many AI applications are simply going to become the new normal.
One of the many concerns that business leaders have around automation is how they're going to adapt their workforce to new technology. The digital age has brought a rapid shift in the skillsets employees need to go about their jobs effectively, leaving little time for business leaders to come up with strategies for how to reskill and retrain their employees, prevent their companies from drawing disdain from the public, and how to compete with their peers.
Over the last four years, interviewing hundreds of AI researchers and AI enterprise leaders, we've consistently heard the same frustrations about AI adoption said time and time again.
"Culture is hard to change."
"Leadership doesn't know what they're trying to accomplish."
"Nobody knows what to do with these data scientists we've hired."
In our one-to-one work with enterprise clients, we've taken the most prevalent, recurring challenges to AI deployment and put them together into a framework of "prerequisites" to AI deployment.
Content marketing encompasses many ways to advertise and attract new potential customers. At Emerj, we've worked on hundreds of campaigns for AI-related products and services, and what we've learned is that content marketing for AI vendors boils down to two things:
Companies often emphasize artificial intelligence on their homepage or on services pages. While AI is currently an important topic, a simple mention of it on a website’s homepage will not get potential customers interested. Instead, it is more important to focus on the direct needs of the stakeholders who find an AI vendor website and their online properties in order to get them closer to a sale.