ai executive guides Articles and Reports
Artificial intelligence “executive guide” reports are designed to help business leaders understand critical information about applying artificial intelligence applications successfully. Search our full set of executive guide reports below:
The following statements are all true, but not in the way you might think:
AI is hard for most companies to adopt.
Machine learning talent is hard to find and hard to hire.
AI gives some companies new ways to compete in the market.
Here at Emerj we’re dedicated to cutting through the AI hype that’s permeating the current zeitgeist in the business world. Although we’re skeptical about many of the claims that AI vendors make on their websites about what they’re AI software can do, it seems unlikely that the AI hype is going to disappoint venture capitalists and governments enough to usher in a third AI winter.
We talk a lot about the concept of connective tissue here at Emerj, the fact that a company that wants to apply AI not only needs to have access to data, not only needs to hire normally very expensive artificial intelligence talent, but also has to have the connective tissue of related subject-matter experts who can work with that talent.
We've seen a lot of what we call "fake AI rebrands" in the last 18 months, and I suspect that as long as AI is a buzzword, we will only see more and more of this. Business leaders are going to have to keep their eyes peeled for these kinds of companies in their midst. A fake AI rebrand is a company that doesn't in fact leverage artificial intelligence in any meaningful way, but, nonetheless, rebrands their company around the concept of AI to seem like they're they're innovative. In this article, I'll talk about why companies might do this and which companies do this most frequently in this article. I'll also talk about exactly how to quickly vet AI companies to parse out the real ones from the fake ones. A lot of this article is based on our three rules of thumb for cutting through the AI hype, and so readers may want to check out that article in addition to this one.
Why Companies Fake AI Expertise
Lead Generation and Talent Acquisition
A lot of audiences associate artificial intelligence with being "hip," so to speak. AI is the new buzzword. Most business leaders don't really know what AI nor the companies that are actually doing it look like. As a result, they'll see website designs that might look like AI, with pictures of brains or the word "AI" plastered all over the site (like in the header image of this article), and they'll assume that the company must be legitimate in their claims. Many business leaders might be intrigued by this kind of branding, enough to get on the phone with the company and learn more about them. The branding is a lead generation tactic, but often it's nothing more.
One of the biggest problems facing business executives when it comes to adopting AI is determining whether a company is truly leveraging AI or simply using the term as a marketing strategy. We have discussed rules of thumb for assessing the authenticity of AI companies in previous articles based on insights derived from hundreds of interviews with industry experts and AI researchers over time.
Something that dawned on me very early on in reading biography and history is that incentives rule the world, that company's, nations, individuals ultimately do things primarily for their own self-interest. And there's nothing inherently wrong with that, but it's important to bear it in mind.