How to Convert More Leads for AI Products and Services

Daniel Faggella

Daniel Faggella is Head of Research at Emerj. Called upon by the United Nations, World Bank, INTERPOL, and many global enterprises, Daniel is a globally sought-after expert on the competitive strategy implications of AI for business and government leaders.

How to Convert More Leads for AI Products and Services

Companies often emphasize artificial intelligence on their homepage or on services pages. While AI is currently an important topic, a simple mention of it on a website’s homepage will not get potential customers interested. Instead, it is more important to focus on the direct needs of the stakeholders who find an AI vendor website and their online properties in order to get them closer to a sale. 

At Emerj, we have ample experience running B2B AI advertisement campaigns. That experience has made it clear to us that the first goal for converting more leads is to educate buyers about how AI enables a better method of finishing a given task.

In our B2B lead generation audit work, we think through the frame of “next.” This means we want to help companies bring customers to the next step closer to buying the AI product or service. If a given visitor of the sight turns out to be a customer, we want every interaction to move them closer to a sale.

In this article, we discuss how ven...

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