Go-to-Market Strategy for an AI Product – From Insight to Action Plan (Part 3 of 3)

Daniel Faggella

Daniel Faggella is Head of Research at Emerj. Called upon by the United Nations, World Bank, INTERPOL, and leading enterprises, Daniel is a globally sought-after expert on the competitive strategy implications of AI for business and government leaders.

Go-to-Market Strategy for an AI Product - From Insight to Action Plan (Part 3 of 3)

Welcome to part three of this three-part series on go-to-market strategy for an artificial intelligence product or service. In part one we talked about what kind of insights you want to get out of a go-to-market strategy. In part two we talked about how those insights are gleaned.

We talked about secondary and primary research strategies that we actually use here at Emerj and things that you could take and use in your own company, some of which are pretty complicated and are maybe best done by a research firm, some of which are pretty easy to do at a very small team.

Once you know what questions you need to answer to successfully launch an AI product or service in a way that's going to resonate with the market and drive revenue, how do you do the research?

When we deliver on a go-to-market strategy project for a client, the goal is not to hand a report over. It's about action. How do we translate the insights from the market? How do we take them and turn them into something th...

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