AI Articles and Reports about Marketing and advertising

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Machine Vision In Pharma - Current Applications

Machine Vision In Pharma – Current Applications

Business leaders in pharmaceuticals may be concerned with how machine vision will affect their operations in the clinical and scientific departments more than those of packaging and administration. However, prioritizing these types of operations may not provide the ROI as it’s hyped up to be. Instead, there are many possibilities for machine vision in pharmaceuticals related to packaging, shipping, and data entry.

Success Factors for AI Business Models - A Venture Capitalist's Perspective

Success Factors for AI Business Models – A Venture Capitalist’s Perspective

Episode Summary: Saying that your company does artificial intelligence might still have a slightly cool ring to it if you're talking to one of your peers at a conference, but it doesn't mean very much to venture capitalists today, who've been battered with machine learning and artificial intelligence in every pitch deck they've seen for the last three or four years.

Sentiment Analysis for Marketing and Product Development - Current Applications

Sentiment Analysis for Marketing and Product Development

There are several companies claiming to offer AI-based sentiment analysis solutions to companies, specifically their marketing and product development departments. In fact, some of the largest tech companies are offering these solutions to medium and large enterprises. We found these solutions are intended to help companies with at least one of the following business problems:

AI for Customer Segmentation and Marketing Campaigns

AI for Customer Segmentation and Marketing Campaigns

Deloitte reported that 42% of questioned executives think AI will be “of critical importance” within two years. We researched the marketing space to discover how and where AI might be driving business value for companies in marketing. Some companies are finding results using AI-powered personalized marketing strategies. 

Setting Up Retail Stores for Machine Learning – Cameras, Microphones, and More

Setting Up Retail Stores for Machine Learning – Cameras, Microphones, and More

Episode Summary: We speak this week with Aneesh Reddy, cofounder and CEO of Capillary Technologies, which focuses on machine vision applications in the retail environment.

AI in Consumer Packaged Goods (CPG) - Current Applications

AI in Consumer Packaged Goods (CPG) – Current Applications

There are several companies claiming to offer AI solutions to consumer packaged goods (CPG) companies. We found that these solutions are intended to help CPG companies with at least one of the following business problems:

Marketing and advertising

Explore AI vendor companies offering marketing and advertising solutions, including lead scoring, conversion optimization, customer analytics, and more.