AI Articles and Reports about Marketing and advertising

Explore AI vendor companies offering marketing and advertising solutions, including lead scoring, conversion optimization, customer analytics, and more.

NLP Use-Cases Primer

Natural Language Processing Use-Cases Primer – Chatbots, Search, Voice, and More

Emerj Technical Advisor, German Sanchis Trilles, PhD, defines natural language processing as:
“...everything which is related to human language. If you have a system that needs to recognize what a human wrote, that’s NLP. If you have a system that tries to understand what a human said with his voice or with her voice, that’s NLP as well. If you want a system to speak and to do some speech synthesis, that’s NLP as well.

3 Content Marketing Principles for AI Products and Services

3 Content Marketing Principles for AI Products and Services

Content marketing encompasses many ways to advertise and attract new potential customers. At Emerj, we've worked on hundreds of campaigns for AI-related products and services, and what we've learned is that content marketing for AI vendors boils down to two things:

How to Convert More Leads for AI Products and Services

How to Convert More Leads for AI Products and Services

Companies often emphasize artificial intelligence on their homepage or on services pages. While AI is currently an important topic, a simple mention of it on a website’s homepage will not get potential customers interested. Instead, it is more important to focus on the direct needs of the stakeholders who find an AI vendor website and their online properties in order to get them closer to a sale. 

Recommendation Engine - AI Product Recommendations

How AI-Enabled Product Recommendations Work – A Brief Overview

Many AI vendor companies offer AI-enabled products and services for pushing more and more products in front of customers. That said, it is not always clear how these solutions determine which products to advertise to which customers. Retailers and other businesses should consider what they need to do to prepare their enterprise for one of these solutions and familiarize themselves with how AI recommendations are built and trained.

AI-Enabled Marketing in Finance - Current Applications

AI-Enabled Marketing in Finance – Current Applications

It can be difficult for financial institutions to keep up with the rapid changes in the digital marketing and advertising landscape. There are numerous factors which are susceptible to change, and they all have an effect on how useful certain marketing strategies are. As the internet and advertising evolve, some companies may find it important to consider an automated solution to driving efficiency in marketing.

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Machine Learning in Big Box Retail – Walmart, Target, and Costco

Many of the top Fortune 500 retailers have begun using AI and ML to solve business problems for various departments. Walmart and Costco share one in grocery stocking, which includes the freshness and condition of the products along with timing the restocks for peak hours.

Facial Recognition in Finance - Current Applications

Facial Recognition in Finance – Current Applications

To some, facial recognition may feel like an AI technology with one chief use case and numerous niche ones that are not helpful outside of the client company that requested it. While security and anti-fraud solutions tend to dominate the conversation, there are many actionable possibilities for facial recognition software.

Machine Vision In Pharma - Current Applications

Machine Vision In Pharma – Current Applications

Business leaders in pharmaceuticals may be concerned with how machine vision will affect their operations in the clinical and scientific departments more than those of packaging and administration. However, prioritizing these types of operations may not provide the ROI as it’s hyped up to be. Instead, there are many possibilities for machine vision in pharmaceuticals related to packaging, shipping, and data entry.

Marketing and advertising

Explore AI vendor companies offering marketing and advertising solutions, including lead scoring, conversion optimization, customer analytics, and more.