AI Articles and Analysis about Marketing and advertising

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01 – Confronting Unique Challenges in Retail and eCommerce Fraud@1x-min

Confronting Unique Challenges in Retail and eCommerce Fraud – with Leaders from Amazon, PayPal, FanDuel, and Riskified

This interview analysis is sponsored by Riskified and was written, edited and published in alignment with our Emerj sponsored content guidelines. Learn more about our thought leadership and content creation services on our Emerj Media Services page.

The Future of Customer Interactions in Financial Services

The Future of Customer Interactions in Financial Services – with Ivan Edwards of Cadence Bank and John Thomas of Uniphore

This interview analysis is sponsored by Uniphore and was written, edited and published in alignment with our Emerj sponsored content guidelines. Learn more about our thought leadership and content creation services on our Emerj Media Services page.

final-updated-Approaching Life Sciences and Retail Challenges from a Data Perspective – with Alberto Rizolli of V7

Approaching Life Sciences and Retail Challenges from a Data Perspective – with Alberto Rizzoli of V7

Problems in different industries can look quite similar when looked at from the perspective of data. Though diverse business problems originate from distinct domains and needs, they often share a common thread and solution. 

AI at State Farm@1x-min

Artificial Intelligence at State Farm

State Farm is a large insurance company headquartered in Bloomington, Illinois. Its main lines of business include property and casualty insurance, as well as auto insurance. The company is the leading auto and home insurer in the United States.

Fighting Retail Fraud with Personalization and Classification AI Tools@2x-min (2)

Fighting Retail Fraud with Personalization and Classification AI Tools – with Experts from Instacart, Etsy, and Gap Inc.

This article is sponsored by Riskified, and was written, edited and published in alignment with our transparent Emerj sponsored content guidelines.

Playing Offense and Leveraging the Network Effect to Fight Retail Fraud@2x-min

Playing Offense and Leveraging the Network Effect to Fight Retail Fraud – with Asha Sharma of Instacart and Robert Bedetti of Riskified

This article is sponsored by Riskified, and was written, edited and published in alignment with our transparent Emerj sponsored content guidelines.
The advent of the COVID-19 pandemic is leaving retail and eCommerce enterprises awash in numerous, often chaotic trends, many of which are proving critical for driving AI adoption throughout the industry. Perhaps most prominent among these market dynamics is an enormous shift to online retail.

002 – What Artificial Intelligence Means for Retail – with Asha Sharma of Instacart

What Artificial Intelligence Means for Retail – with Asha Sharma of Instacart

The COVID-19 pandemic fundamentally changed how consumers shop, driving more consumers than ever to transact online with traditionally brick-and-mortar retailers. While these economic forces have affected all retail, perhaps none was more profoundly disrupted than the grocery sector.

AI for Customer Experience-Focused Marketing – with David Greenberg of Conversica@2x-min

AI for Customer Experience-Focused Marketing – with David Greenberg of Conversica

From work-from-home policies and digital-first communication with prospects – the COVID-19 pandemic dramatically accelerated many trends already in progress for businesses and consumers. Among sales teams, digitally enabling buyer journeys became a must-have almost overnight.

Marketing and advertising

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