AI Articles and Reports about Marketing and advertising

Explore AI vendor companies offering marketing and advertising solutions, including lead scoring, conversion optimization, customer analytics, and more.

Recommendation Engine - AI Product Recommendations

How AI-Enabled Product Recommendations Work – A Brief Overview

Many AI vendor companies offer AI-enabled products and services for pushing more and more products in front of customers. That said, it is not always clear how these solutions determine which products to advertise to which customers. Retailers and other businesses should consider what they need to do to prepare their enterprise for one of these solutions and familiarize themselves with how AI recommendations are built and trained.

AI-Enabled Marketing in Finance - Current Applications

AI-Enabled Marketing in Finance – Current Applications

It can be difficult for financial institutions to keep up with the rapid changes in the digital marketing and advertising landscape. There are numerous factors which are susceptible to change, and they all have an effect on how useful certain marketing strategies are. As the internet and advertising evolve, some companies may find it important to consider an automated solution to driving efficiency in marketing.

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Machine Learning in Big Box Retail – Walmart, Target, and Costco

Many of the top Fortune 500 retailers have begun using AI and ML to solve business problems for various departments. Walmart and Costco share one in grocery stocking, which includes the freshness and condition of the products along with timing the restocks for peak hours.

Facial Recognition in Finance - Current Applications

Facial Recognition in Finance – Current Applications

To some, facial recognition may feel like an AI technology with one chief use case and numerous niche ones that are not helpful outside of the client company that requested it. While security and anti-fraud solutions tend to dominate the conversation, there are many actionable possibilities for facial recognition software.

Machine Vision In Pharma - Current Applications

Machine Vision In Pharma – Current Applications

Business leaders in pharmaceuticals may be concerned with how machine vision will affect their operations in the clinical and scientific departments more than those of packaging and administration. However, prioritizing these types of operations may not provide the ROI as it’s hyped up to be. Instead, there are many possibilities for machine vision in pharmaceuticals related to packaging, shipping, and data entry.

Success Factors for AI Business Models - A Venture Capitalist's Perspective

Success Factors for AI Business Models – A Venture Capitalist’s Perspective

Episode Summary: Saying that your company does artificial intelligence might still have a slightly cool ring to it if you're talking to one of your peers at a conference, but it doesn't mean very much to venture capitalists today, who've been battered with machine learning and artificial intelligence in every pitch deck they've seen for the last three or four years.

Sentiment Analysis for Marketing and Product Development - Current Applications

Sentiment Analysis for Marketing and Product Development

There are several companies claiming to offer AI-based sentiment analysis solutions to companies, specifically their marketing and product development departments. In fact, some of the largest tech companies are offering these solutions to medium and large enterprises. We found these solutions are intended to help companies with at least one of the following business problems:

AI for Customer Segmentation and Marketing Campaigns

AI for Customer Segmentation and Marketing Campaigns

Deloitte reported that 42% of questioned executives think AI will be “of critical importance” within two years. We researched the marketing space to discover how and where AI might be driving business value for companies in marketing. Some companies are finding results using AI-powered personalized marketing strategies. 

Marketing and advertising

Explore AI vendor companies offering marketing and advertising solutions, including lead scoring, conversion optimization, customer analytics, and more.