Should My Startup be Using Machine Learning and AI?

Daniel Faggella

Daniel Faggella is Head of Research at Emerj. Called upon by the United Nations, World Bank, INTERPOL, and leading enterprises, Daniel is a globally sought-after expert on the competitive strategy implications of AI for business and government leaders.

Ben Levy Emerj

Almost all young companies and companies in the start-up ecosystem today would like to talk about how they leverage AI or machine learning. In most cases, this is to make their product sound special and exciting. However, the fact is most young companies do not have the resources or the talent needed to leverage artificial intelligence in a way that would add to their value proposition.

The purpose of this article is to help companies understand whether their particular business model needs artificial intelligence from the start, or it is something that may come along later as it is not required for the basic value proposition of the company itself.

By the end of this article the reader should have a better idea of:

Whether artificial intelligence is critical to reaching one's near-term objectives or not
When AI should be considered in the future (if not today)

This will help people understand whether their business is what I call an "AI first" or "AI later" business ...

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