AI Articles and Analysis about Marketing and advertising

This article is sponsored by Riskified, and was written, edited and published in alignment with our transparent Emerj sponsored content guidelines.

This article is sponsored by Riskified, and was written, edited and published in alignment with our transparent Emerj sponsored content guidelines.
The advent of the COVID-19 pandemic is leaving retail and eCommerce enterprises awash in numerous, often chaotic trends, many of which are proving critical for driving AI adoption throughout the industry. Perhaps most prominent among these market dynamics is an enormous shift to online retail.

The COVID-19 pandemic fundamentally changed how consumers shop, driving more consumers than ever to transact online with traditionally brick-and-mortar retailers. While these economic forces have affected all retail, perhaps none was more profoundly disrupted than the grocery sector.

From work-from-home policies and digital-first communication with prospects – the COVID-19 pandemic dramatically accelerated many trends already in progress for businesses and consumers. Among sales teams, digitally enabling buyer journeys became a must-have almost overnight.

NVIDIA is a multinational company known for its computing hardware, especially its graphics processing units (GPUs) and systems on chip units (SoCs) for mobile devices. The company went public on January 22, 1999.

Netflix launched in 1997 as a mail-based DVD rental business. Alongside the growing US DVD market in the late 1990s and early 2000s, Netflix’s business grew and the company went public in 2002. Netflix posted its first profit a year later. By 2007, Netflix introduced its streaming service, and by 2013, the company began producing original content.

The Walt Disney Company began in 1923 as the Disney Brothers Cartoon Studio. By 1940, Walt Disney Productions issued its first stock. Today, the multinational family entertainment and media conglomerate is one of the Big 6 media companies. 

Airbnb started with two roommates, three air mattresses, and expensive San Francisco rent. In late September 2007, Joe Gebbia hatched the idea to Brian Chesky: rent out air mattresses to young designers in town for a conference. They would include internet, a workspace, breakfast, and a roof over their heads.