AI Articles and Reports about Marketing and advertising

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How Machine Learning Could Help CPG Companies Beat Out Their Competitors

How Machine Learning Could Help CPG Companies Beat Out Their Competitors

Episode Summary: One of most fun parts about doing our geolocation pieces at TechEmeergence is that we are able to interview so many people within a given country or city. Recently we did a huge piece on AI in India. We got to interview folks from the government and the bigger existing businesses, as well as a handful of people at the unicorns in Bangalore.

Virtual Reality Shopping and Artificial Intelligence - 5 Near-Term Applications

Virtual Reality Shopping and Artificial Intelligence – 5 Near-Term Applications

By implementing an immersive virtual-reality environment, some AI applications claim it is possible to test products or retail ideas that have not been brought to on the market, putting them on a virtual shelf to study consumer reactions and behavior to real-time merchandising.

Virtual Mirrors and Computer Vision - Current Applications 2

Virtual Mirrors and Computer Vision – 9 Current Applications

According to a Deloitte study, 90 percent of worldwide retail sales are still done in physical stores. To compete with the convenience and endless aisle assortment offered online, this research suggests that meaningful customer experiences and brand engagement is crucial.

How Recommendation Engines Actually Work - Strategies and Principles

How Recommendation Engines Actually Work – Strategies and Principles

Episode Summary: When we think of recommendation engines, we might think of Amazon or Netflix, but while consumer goods and entertainment might be the most prominent domains for recommendation engines, there are others. This week, we speak with Madhu Gopinathan of MakeMyTrip, one of the few Indian unicorn companies, about recommendation engines for travel companies.

Personalized Marketing with AI - 8 Current Applications

Personalized Marketing with AI – 8 Current Applications

In a study from Researchscape International, 74 percent of 300 marketers surveyed said personalization in this field has strongly helped their clients or companies in advancing customer relationships. It also found that 54 percent said their clients or companies experienced a 10 percent increase in sales, while 13 percent of marketers surveyed reported a more than 30 percent lift.

Artificial Intelligence for Clothing and Apparel - Current Applications

Artificial Intelligence for Clothing and Apparel – Current Applications

The fashion industry has grown at 5.5 percent annually in the past decade, according to the McKinsey Global Fashion Index, and in 2016 was estimated to be worth $2.4 trillion.

Marketing and advertising

Explore AI vendor companies offering marketing and advertising solutions, including lead scoring, conversion optimization, customer analytics, and more.