AI Articles and Analysis about Demand generation

Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services.

01 – Artificial Intelligence at IQVIA@1x-min

Artificial Intelligence at Dell

Dell Technologies Inc., or simply 'Dell', is a Texas-based multinational technology company. Dell is predominantly known for its personal computing products, particularly its desktops, laptops, and workstations. Gradually, the company branched out into other product and service offerings, including network equipment, software and cloud solutions, and automation services.

final-updated-Approaching Life Sciences and Retail Challenges from a Data Perspective – with Alberto Rizolli of V7

Approaching Life Sciences and Retail Challenges from a Data Perspective – with Alberto Rizzoli of V7

Problems in different industries can look quite similar when looked at from the perspective of data. Though diverse business problems originate from distinct domains and needs, they often share a common thread and solution. 

AI for Customer Experience-Focused Marketing – with David Greenberg of Conversica@2x-min

AI for Customer Experience-Focused Marketing – with David Greenberg of Conversica

From work-from-home policies and digital-first communication with prospects – the COVID-19 pandemic dramatically accelerated many trends already in progress for businesses and consumers. Among sales teams, digitally enabling buyer journeys became a must-have almost overnight.