AI Articles and Analysis about Marketing and advertising

Many of the top Fortune 500 retailers have begun using AI and ML to solve business problems for various departments. Walmart and Costco share one in grocery stocking, which includes the freshness and condition of the products along with timing the restocks for peak hours.

To some, facial recognition may feel like an AI technology with one chief use case and numerous niche ones that are not helpful outside of the client company that requested it. While security and anti-fraud solutions tend to dominate the conversation, there are many actionable possibilities for facial recognition software.

Business leaders in pharmaceuticals may be concerned with how machine vision will affect their operations in the clinical and scientific departments more than those of packaging and administration. However, prioritizing these types of operations may not provide the ROI as it’s hyped up to be. Instead, there are many possibilities for machine vision in pharmaceuticals related to packaging, shipping, and data entry.

Episode Summary: Saying that your company does artificial intelligence might still have a slightly cool ring to it if you're talking to one of your peers at a conference, but it doesn't mean very much to venture capitalists today, who've been battered with machine learning and artificial intelligence in every pitch deck they've seen for the last three or four years.

There are several companies claiming to offer AI-based sentiment analysis solutions to companies, specifically their marketing and product development departments. In fact, some of the largest tech companies are offering these solutions to medium and large enterprises. We found these solutions are intended to help companies with at least one of the following business problems:

Deloitte reported that 42% of questioned executives think AI will be “of critical importance” within two years. We researched the marketing space to discover how and where AI might be driving business value for companies in marketing. Some companies are finding results using AI-powered personalized marketing strategies. 

Episode Summary: We speak this week with Aneesh Reddy, cofounder and CEO of Capillary Technologies, which focuses on machine vision applications in the retail environment.

There are several companies claiming to offer AI solutions to consumer packaged goods (CPG) companies. We found that these solutions are intended to help CPG companies with at least one of the following business problems: