AI Articles and Analysis about Marketing and advertising

Episode Summary: Saying that your company does artificial intelligence might still have a slightly cool ring to it if you're talking to one of your peers at a conference, but it doesn't mean very much to venture capitalists today, who've been battered with machine learning and artificial intelligence in every pitch deck they've seen for the last three or four years.

There are several companies claiming to offer AI-based sentiment analysis solutions to companies, specifically their marketing and product development departments. In fact, some of the largest tech companies are offering these solutions to medium and large enterprises. We found these solutions are intended to help companies with at least one of the following business problems:

Deloitte reported that 42% of questioned executives think AI will be “of critical importance” within two years. We researched the marketing space to discover how and where AI might be driving business value for companies in marketing. Some companies are finding results using AI-powered personalized marketing strategies. 

Episode Summary: We speak this week with Aneesh Reddy, cofounder and CEO of Capillary Technologies, which focuses on machine vision applications in the retail environment.

There are several companies claiming to offer AI solutions to consumer packaged goods (CPG) companies. We found that these solutions are intended to help CPG companies with at least one of the following business problems:

Moore Stephens estimated the size of the marketing technology or martech industry around $24 billion in 2017. It follows that AI would find its way into the martech world. Numerous companies claiming to assist organizations in their marketing; we wrote a report on marketing and AI detailing this connection.

Episode Summary: One of most fun parts about doing our geolocation pieces at TechEmeergence is that we are able to interview so many people within a given country or city. Recently we did a huge piece on AI in India. We got to interview folks from the government and the bigger existing businesses, as well as a handful of people at the unicorns in Bangalore.

By implementing an immersive virtual-reality environment, some AI applications claim it is possible to test products or retail ideas that have not been brought to on the market, putting them on a virtual shelf to study consumer reactions and behavior to real-time merchandising.