AI Articles and Analysis about Conversion optimization

In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.

Easing Patient Pain Points Between Healthcare and Insurance Workflows – v.3-1-min

Easing Patient Pain Points Between Healthcare and Insurance Workflows – with Tom Hayes and Gareth Dabbs of IQVIA

The applications of AI in the healthcare and life sciences industries are vast, with data-powered algorithms and analytics promising to upend the status quo. Applications, including the use of AI to interpret medical imaging, optimize drug discovery and development, analyze large-scale data sets to identify patterns among patient populations, and streamline provider workflows, are already transforming the industry. 

Financial Services Challenges and Solutions
in the Age of Generative AI-min

Financial Services Challenges and Solutions in the Age of Generative AI – with Fabrizio Burlando of Mastercard

Over the last decade, public introductions of advanced technologies from big tech firms, such as Google Glasses and Meta's (then-Facebook) Metaverse platform, were met with infamous disappointment. In stark contrast, initial iterations of generative AI (GenAI) in large language models and other tools deployed across the global economy by smaller players like OpenAI in the last few years are having a far more lasting impact. A recent report from McKinsey noted that the staying power of GenAI could add $2.6 trillion to 4.4 trillion USD annually to the global economy.

01 – Artificial Intelligence at IQVIA@1x-min

Artificial Intelligence at Dell

Dell Technologies Inc., or simply 'Dell', is a Texas-based multinational technology company. Dell is predominantly known for its personal computing products, particularly its desktops, laptops, and workstations. Gradually, the company branched out into other product and service offerings, including network equipment, software and cloud solutions, and automation services.

The Future of Customer Interactions in Financial Services

The Future of Customer Interactions in Financial Services – with Ivan Edwards of Cadence Bank and John Thomas of Uniphore

This interview analysis is sponsored by Uniphore and was written, edited and published in alignment with our Emerj sponsored content guidelines. Learn more about our thought leadership and content creation services on our Emerj Media Services page.

final-updated-Approaching Life Sciences and Retail Challenges from a Data Perspective – with Alberto Rizolli of V7

Approaching Life Sciences and Retail Challenges from a Data Perspective – with Alberto Rizzoli of V7

Problems in different industries can look quite similar when looked at from the perspective of data. Though diverse business problems originate from distinct domains and needs, they often share a common thread and solution. 

AI for Customer Experience-Focused Marketing – with David Greenberg of Conversica@2x-min

AI for Customer Experience-Focused Marketing – with David Greenberg of Conversica

From work-from-home policies and digital-first communication with prospects – the COVID-19 pandemic dramatically accelerated many trends already in progress for businesses and consumers. Among sales teams, digitally enabling buyer journeys became a must-have almost overnight.