AI Articles and Analysis about Marketing automation

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.

enAI Use Cases for Insurance, from Marketing to Copilots-1-min
Customer analytics
Finance
Cybersecurity
Insurance
Fraud protection
Generative AI
Large Language Models
Market segmentation
Marketing and advertising
Marketing automation
Natural Language Processing
Security

Generative AI Use Cases for Insurance, from Marketing to Copilots – with John Almasan of TIAA

As new generative AI use cases continue to reshape the enterprise landscape across the global economy, many sectors are still weathering significant risks to keep pace with the adoption hype. Deloitte's "State of Generative AI in the Enterprise 2024" report found that 79% of respondents expect generative AI to transform their organizations within three years. However, companies must approach these investments cautiously with a focus on responsible implementation. 
Automation and Beyond
for Sales and Marketing
in Life Sciences-1
"Clinical support
Healthcare
Case management
Pharma
Case management
Claim management
Claim management
Customer analytics
Customer service
Emotion recognition
Enterprise resource planning
Generative AI
Market segmentation
Marketing and advertising
Marketing automation
model development

Automation and Beyond for Sales and Marketing in Life Sciences – with Mark Miller of Deloitte

This interview analysis is sponsored by Deloitte and was written, edited, and published in alignment with our Emerj sponsored content guidelines. Learn more about our thought leadership and content creation services on our Emerj Media Services page.
AI for Customer Experience-Focused Marketing – with David Greenberg of Conversica@2x-min
Business intelligence and analytics
Marketing
Conversion optimization
Customer analytics
Demand generation
Lead scoring
Market segmentation
Marketing and advertising
Marketing automation
Text analysis

AI for Customer Experience-Focused Marketing – with David Greenberg of Conversica

From work-from-home policies and digital-first communication with prospects – the COVID-19 pandemic dramatically accelerated many trends already in progress for businesses and consumers. Among sales teams, digitally enabling buyer journeys became a must-have almost overnight.