AI Articles and Analysis about Marketing automation
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.
From work-from-home policies and digital-first communication with prospects – the COVID-19 pandemic dramatically accelerated many trends already in progress for businesses and consumers. Among sales teams, digitally enabling buyer journeys became a must-have almost overnight.