AI Articles and Analysis about Customer analytics

Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics.

enAI Use Cases for Insurance, from Marketing to Copilots-1-min

Generative AI Use Cases for Insurance, from Marketing to Copilots – with John Almasan of TIAA

As new generative AI use cases continue to reshape the enterprise landscape across the global economy, many sectors are still weathering significant risks to keep pace with the adoption hype. Deloitte's "State of Generative AI in the Enterprise 2024" report found that 79% of respondents expect generative AI to transform their organizations within three years. However, companies must approach these investments cautiously with a focus on responsible implementation. 

AI Opportunities for
Life Sciences R&D-1

AI Opportunities for Life Sciences R&D – with Andrew Bolt of Deloitte

This interview analysis is sponsored by Deloitte and was written, edited, and published in alignment with our Emerj sponsored content guidelines. Learn more about our thought leadership and content creation services on our Emerj Media Services page.

Automation and Beyond
for Sales and Marketing
in Life Sciences-1

Automation and Beyond for Sales and Marketing in Life Sciences – with Mark Miller of Deloitte

This interview analysis is sponsored by Deloitte and was written, edited, and published in alignment with our Emerj sponsored content guidelines. Learn more about our thought leadership and content creation services on our Emerj Media Services page.

01 – Confronting Unique Challenges in Retail and eCommerce Fraud@1x-min

Confronting Unique Challenges in Retail and eCommerce Fraud – with Leaders from Amazon, PayPal, FanDuel, and Riskified

This interview analysis is sponsored by Riskified and was written, edited and published in alignment with our Emerj sponsored content guidelines. Learn more about our thought leadership and content creation services on our Emerj Media Services page.

The Future of Customer Interactions in Financial Services

The Future of Customer Interactions in Financial Services – with Ivan Edwards of Cadence Bank and John Thomas of Uniphore

This interview analysis is sponsored by Uniphore and was written, edited and published in alignment with our Emerj sponsored content guidelines. Learn more about our thought leadership and content creation services on our Emerj Media Services page.

final-updated-Approaching Life Sciences and Retail Challenges from a Data Perspective – with Alberto Rizolli of V7

Approaching Life Sciences and Retail Challenges from a Data Perspective – with Alberto Rizzoli of V7

Problems in different industries can look quite similar when looked at from the perspective of data. Though diverse business problems originate from distinct domains and needs, they often share a common thread and solution. 

AI at State Farm@1x-min

Artificial Intelligence at State Farm

State Farm is a large insurance company headquartered in Bloomington, Illinois. Its main lines of business include property and casualty insurance, as well as auto insurance. The company is the leading auto and home insurer in the United States.

Playing Offense and Leveraging the Network Effect to Fight Retail Fraud@2x-min

Playing Offense and Leveraging the Network Effect to Fight Retail Fraud – with Asha Sharma of Instacart and Robert Bedetti of Riskified

This article is sponsored by Riskified, and was written, edited and published in alignment with our transparent Emerj sponsored content guidelines.
The advent of the COVID-19 pandemic is leaving retail and eCommerce enterprises awash in numerous, often chaotic trends, many of which are proving critical for driving AI adoption throughout the industry. Perhaps most prominent among these market dynamics is an enormous shift to online retail.

Customer analytics

Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics.