AI Articles and Analysis about Customer analytics

Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics.

Easing Patient Pain Points Between Healthcare and Insurance Workflows – v.3-1-min

Easing Patient Pain Points Between Healthcare and Insurance Workflows – with Tom Hayes and Gareth Dabbs of IQVIA

The applications of AI in the healthcare and life sciences industries are vast, with data-powered algorithms and analytics promising to upend the status quo. Applications, including the use of AI to interpret medical imaging, optimize drug discovery and development, analyze large-scale data sets to identify patterns among patient populations, and streamline provider workflows, are already transforming the industry. 

Financial Services Challenges and Solutions
in the Age of Generative AI-min

Financial Services Challenges and Solutions in the Age of Generative AI – with Fabrizio Burlando of Mastercard

Over the last decade, public introductions of advanced technologies from big tech firms, such as Google Glasses and Meta's (then-Facebook) Metaverse platform, were met with infamous disappointment. In stark contrast, initial iterations of generative AI (GenAI) in large language models and other tools deployed across the global economy by smaller players like OpenAI in the last few years are having a far more lasting impact. A recent report from McKinsey noted that the staying power of GenAI could add $2.6 trillion to 4.4 trillion USD annually to the global economy.

enAI Use Cases for Insurance, from Marketing to Copilots-1-min

Generative AI Use Cases for Insurance, from Marketing to Copilots – with John Almasan of TIAA

As new generative AI use cases continue to reshape the enterprise landscape across the global economy, many sectors are still weathering significant risks to keep pace with the adoption hype. Deloitte's "State of Generative AI in the Enterprise 2024" report found that 79% of respondents expect generative AI to transform their organizations within three years. However, companies must approach these investments cautiously with a focus on responsible implementation. 

AI Opportunities for
Life Sciences R&D-1

AI Opportunities for Life Sciences R&D – with Andrew Bolt of Deloitte

This interview analysis is sponsored by Deloitte and was written, edited, and published in alignment with our Emerj sponsored content guidelines. Learn more about our thought leadership and content creation services on our Emerj Media Services page.

Automation and Beyond
for Sales and Marketing
in Life Sciences-1

Automation and Beyond for Sales and Marketing in Life Sciences – with Mark Miller of Deloitte

This interview analysis is sponsored by Deloitte and was written, edited, and published in alignment with our Emerj sponsored content guidelines. Learn more about our thought leadership and content creation services on our Emerj Media Services page.

01 – Confronting Unique Challenges in Retail and eCommerce Fraud@1x-min

Confronting Unique Challenges in Retail and eCommerce Fraud – with Leaders from Amazon, PayPal, FanDuel, and Riskified

This interview analysis is sponsored by Riskified and was written, edited and published in alignment with our Emerj sponsored content guidelines. Learn more about our thought leadership and content creation services on our Emerj Media Services page.

The Future of Customer Interactions in Financial Services

The Future of Customer Interactions in Financial Services – with Ivan Edwards of Cadence Bank and John Thomas of Uniphore

This interview analysis is sponsored by Uniphore and was written, edited and published in alignment with our Emerj sponsored content guidelines. Learn more about our thought leadership and content creation services on our Emerj Media Services page.

final-updated-Approaching Life Sciences and Retail Challenges from a Data Perspective – with Alberto Rizolli of V7

Approaching Life Sciences and Retail Challenges from a Data Perspective – with Alberto Rizzoli of V7

Problems in different industries can look quite similar when looked at from the perspective of data. Though diverse business problems originate from distinct domains and needs, they often share a common thread and solution. 

Customer analytics

Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics.