Pull in your ideal buyers to speak alongside your leaders
Don’t just tell your ROI story yourself. Bring in Fortune 500 enterprise leaders to validate the need for AI adoption - with rich mix of podcast and article content designed for your ideal buyer. Top AI brands us Emerj’s Thought Leadership Series offering to drive brand awareness and net new revenue.
Virtual Event: Thought Leadership Series
Why partner with Emerj for a Thought Leadership Series?
Validate your ROI story
Make AI adoption a “must” by including interviews and quotes from your ideal buyer persona.
Brand elevation
Be a top-of-mind expert for your ideal customer profile.
Reach buyers
Go beyond mid-level targets at your key accounts, and reach buyer titles who influence deals.
Expand in your key accounts
Accelerate revenue by multi-threading with your existing accounts.
Position your expertise
Frame your leadership as experts in deep conversation with real buyers experiencing real pains.
Feed sales teams
Thought Leadership Series leads didn’t just “download a white paper,” they heard their own peers tell them AI adoption was a “must.”
Delivery Stages: Thought Leadership Series
Emerj sets a new editorial “theme” every 3-6 months based on audience interest. During each theme we run 1-2 exclusive Thought Leadership Series special features with select vendor partners.
Thought Leadership Series programs are delivered in 3 simple steps:
Client Onboarding (In one short 45-minute call):
- Emerj’s editorial team and client develop a set of interviews questions.
- Client defines their ideal buyers for the series, and their ideal lead criteria.
- Determine start date.
Program and Lead Delivery
Emerj executes on program delivery, releasing one podcast every 3-4 weeks, with lead generation beginning directly after the first podcast goes live.
Screening Ideal Buyer Guests
We find the Emerj network contacts who most fit your ideal buyer criteria, and we screen them individually to ensure that:
- They can speak to the pains you solve for.
- We can get approval to use their logo and name.
Highlighted Partner Narratives
Just ask us
We will use this information to reply to your specific inquiry. Contact [email protected] for additional questions.
FAQ
Enterprise Director and VP+ titles with an explicit interest in solving programs that can’t be solved by “traditional IT” - i.e. problems uniquely suited for data and AI. Sponsors work with Emerj specifically to connect with these AI-minded buyer targets.
Yes. Every Thought Leadership Series event is tailored to appeal to specific buyer pain points, and to attract very specific buyer personas based on the needs of our sponsors. Not all target audiences are a fit for a Thought Leadership Series - get in touch with us to see if your target audiences might be a fit.
An Emerj Thought Leadership Series is a sponsored virtual event that involves a series of 4 to 12 interviews on a specific business pain (with a focus on AI’s role in solving it). The series begsin with one interview from our sponsor, and then continues with all other interviews.
Sponsor partners often couple a Thought Leadership Series with share-able social media assets (such as quote cards and audiograms) to maximize reach to target buyers.
Emerj is a pipeline partner for over 200 AI product and services firms, including companies as large as IBM and Deloitte, to high-growth unicorns like Uniphore and Aquant. These organizations use Emerj to grow pipeline by reaching targets buyers who are explicitly looking to go “beyond traditional IT” to solve crucial business problems.
Thought Leadership Series (TLS) partners are the active sponsors of a given TLS virtual event. We offer a variety of packages and sized depending on the industries you’re pursuing, and the number of enterprise logos you’d like to have speak side by side with you.
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