AI Articles and Analysis about Marketing and advertising

Netflix launched in 1997 as a mail-based DVD rental business. Alongside the growing US DVD market in the late 1990s and early 2000s, Netflix’s business grew and the company went public in 2002. Netflix posted its first profit a year later. By 2007, Netflix introduced its streaming service, and by 2013, the company began producing original content.

The Walt Disney Company began in 1923 as the Disney Brothers Cartoon Studio. By 1940, Walt Disney Productions issued its first stock. Today, the multinational family entertainment and media conglomerate is one of the Big 6 media companies. 

Airbnb started with two roommates, three air mattresses, and expensive San Francisco rent. In late September 2007, Joe Gebbia hatched the idea to Brian Chesky: rent out air mattresses to young designers in town for a conference. They would include internet, a workspace, breakfast, and a roof over their heads.

Emerj Technical Advisor, German Sanchis Trilles, PhD, defines natural language processing as:
“...everything which is related to human language. If you have a system that needs to recognize what a human wrote, that’s NLP. If you have a system that tries to understand what a human said with his voice or with her voice, that’s NLP as well. If you want a system to speak and to do some speech synthesis, that’s NLP as well.

Content marketing encompasses many ways to advertise and attract new potential customers. At Emerj, we've worked on hundreds of campaigns for AI-related products and services, and what we've learned is that content marketing for AI vendors boils down to two things:

Companies often emphasize artificial intelligence on their homepage or on services pages. While AI is currently an important topic, a simple mention of it on a website’s homepage will not get potential customers interested. Instead, it is more important to focus on the direct needs of the stakeholders who find an AI vendor website and their online properties in order to get them closer to a sale. 

Many AI vendor companies offer AI-enabled products and services for pushing more and more products in front of customers. That said, it is not always clear how these solutions determine which products to advertise to which customers. Retailers and other businesses should consider what they need to do to prepare their enterprise for one of these solutions and familiarize themselves with how AI recommendations are built and trained.

It can be difficult for financial institutions to keep up with the rapid changes in the digital marketing and advertising landscape. There are numerous factors which are susceptible to change, and they all have an effect on how useful certain marketing strategies are. As the internet and advertising evolve, some companies may find it important to consider an automated solution to driving efficiency in marketing.