AI Articles and Reports about Marketing and advertising

Explore AI vendor companies offering marketing and advertising solutions, including lead scoring, conversion optimization, customer analytics, and more.

Virtual Mirrors and Computer Vision - Current Applications 2

Virtual Mirrors and Computer Vision – 9 Current Applications

According to a Deloitte study, 90 percent of worldwide retail sales are still done in physical stores. To compete with the convenience and endless aisle assortment offered online, this research suggests that meaningful customer experiences and brand engagement is crucial.

How Recommendation Engines Actually Work - Strategies and Principles

How Recommendation Engines Actually Work – Strategies and Principles

Episode Summary: When we think of recommendation engines, we might think of Amazon or Netflix, but while consumer goods and entertainment might be the most prominent domains for recommendation engines, there are others. This week, we speak with Madhu Gopinathan of MakeMyTrip, one of the few Indian unicorn companies, about recommendation engines for travel companies.

Personalized Marketing with AI - 8 Current Applications

Personalized Marketing with AI – 8 Current Applications

In a study from Researchscape International, 74 percent of 300 marketers surveyed said personalization in this field has strongly helped their clients or companies in advancing customer relationships. It also found that 54 percent said their clients or companies experienced a 10 percent increase in sales, while 13 percent of marketers surveyed reported a more than 30 percent lift.

Artificial Intelligence for Clothing and Apparel - Current Applications

Artificial Intelligence for Clothing and Apparel – Current Applications

The fashion industry has grown at 5.5 percent annually in the past decade, according to the McKinsey Global Fashion Index, and in 2016 was estimated to be worth $2.4 trillion.

Machine Learning for Marketing Agencies - Current and Future Applications

Machine Learning for Marketing Agencies – Current and Future Applications

A collaborative report by Moore Stephens and WARC estimated the size of the martech industry around $34.3 billion dollars in 2018. It follows that AI would find its way into the marketing world. Marketing experts agree that AI will have a significant impact on the marketing world in the coming years. As of now, numerous companies claim to assist marketers in aspects of their roles from garnering insights from dashboards to automating spend on ad networks.

Crowdsourced Ad Reviews - How Human Input Helps Refine AI Systems

Crowdsourced Ad Reviews – How Human Input Helps Refine AI Systems

For large eCommerce, media and travel companies, running huge campaigns requires substantial effort and human oversight. Translating and laying out ads for dozens of languages is a challenge that one day machines may master — but they’ll do so with the help of constant human guiding and adjustments.

The Future of Advertising and Machine Learning - Audience Targeting, Reach, and More

The Future of Advertising and Machine Learning – Audience Targeting, Reach, and More

Episode Summary: Facebook and Google’s advertising complex is founded on machine learning, allowing people to self-serve their data needs across a broad audience. India-based InMobi is a company in the advertising technology space that delivers 10 billion ad requests daily.

Artificial Intelligence for Video Marketing - Emotion Recognition, Video Generation, and More

Artificial Intelligence in Video Marketing – Emotion Recognition, Video Generation, and More

eMarketer estimates that 62% of global internet users accessed digital video in 2017, and that number is expected to rise to 63.4% by 2020. This may be marginal growth, but, essentially, consumers are expected to spend more time watching video content. 

Marketing and advertising

Explore AI vendor companies offering marketing and advertising solutions, including lead scoring, conversion optimization, customer analytics, and more.