AI Articles and Reports about Marketing and advertising

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Artificial Intelligence for Video Marketing - Emotion Recognition, Video Generation, and More

Artificial Intelligence in Video Marketing – Emotion Recognition, Video Generation, and More

eMarketer estimates that 62% of global internet users accessed digital video in 2017, and that number is expected to rise to 63.4% by 2020. This may be marginal growth, but, essentially, consumers are expected to spend more time watching video content. 

Artificial intelligence for High Frequency Retail - Pricing, Inventory and Margins Optimization

Artificial intelligence for High Frequency Retail – Pricing, Inventory and Margins Optimization

High-frequency retail (HFR) segments, such as groceries and drug stores, have ongoing challenges with profit margin - with grocery margins nearing 1% on average, according to an analyst from market research firm IBISWorld.

Emotional AI

Can Businesses Use “Emotional” Artificial Intelligence?

Episode summary: This week on AI in Industry, we speak to Rana el Kaliouby, Co-founder and CEO of Affectiva about how machine vision can be applied to detecting human emotion - and the business value of emotionally aware machines.

AI in Groceries and Produce - Current Applications

Artificial Intelligence in Groceries and Produce – 4 Current Application Areas

In early 2017, Amazon unveiled a new application of AI outside its online domain: Amazon Go, an artificial intelligence (AI)-powered grocery where there are no cashiers and checkout lines. Shoppers activate the store’s smartphone app upon entering the store, grab the items they need, and leave through the same “gates” they enter without pausing to pull out a credit card or cash. Their Amazon account is automatically charged for what they take.

Better Than Elasticsearch? How Machine Learning is Improving Online Search 1

Better Than Elasticsearch? How Machine Learning is Improving Online Search

Episode summary: In this episode of AI in Industry, we speak with Khalifeh Al Jadda, Lead Data Scientist at CareerBuilder, about the applications of machine learning in improving a user’s search experience.

Restaurant Chatbots – Comparing 5 Current Applications

Restaurant Chatbots – Comparing 5 Current Applications

Just as chatbots are being created for consumers in the hospitality and fast-food industries, technology companies are also serving those restaurants that wish to take advantage of this emerging technology to better their customer service and maximize their productivity—and profitability.

Marketing and advertising

Explore AI vendor companies offering marketing and advertising solutions, including lead scoring, conversion optimization, customer analytics, and more.