AI Articles and Analysis about Market segmentation
Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.
The COVID-19 pandemic fundamentally changed how consumers shop, driving more consumers than ever to transact online with traditionally brick-and-mortar retailers. While these economic forces have affected all retail, perhaps none was more profoundly disrupted than the grocery sector.
From work-from-home policies and digital-first communication with prospects – the COVID-19 pandemic dramatically accelerated many trends already in progress for businesses and consumers. Among sales teams, digitally enabling buyer journeys became a must-have almost overnight.