AI Articles and Analysis about Market segmentation

Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.

002 – What Artificial Intelligence Means for Retail – with Asha Sharma of Instacart
Data collection
Data entry
Data integration
E-commerce
Fraud protection
Market segmentation

What Artificial Intelligence Means for Retail – with Asha Sharma of Instacart

The COVID-19 pandemic fundamentally changed how consumers shop, driving more consumers than ever to transact online with traditionally brick-and-mortar retailers. While these economic forces have affected all retail, perhaps none was more profoundly disrupted than the grocery sector.

AI for Customer Experience-Focused Marketing – with David Greenberg of Conversica@2x-min
Business intelligence and analytics
Marketing
Conversion optimization
Customer analytics
Demand generation
Lead scoring
Market segmentation
Marketing and advertising
Marketing automation
Text analysis

AI for Customer Experience-Focused Marketing – with David Greenberg of Conversica

From work-from-home policies and digital-first communication with prospects – the COVID-19 pandemic dramatically accelerated many trends already in progress for businesses and consumers. Among sales teams, digitally enabling buyer journeys became a must-have almost overnight.