AI Articles and Analysis about Market segmentation

Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.

Playing Offense and Leveraging the Network Effect to Fight Retail Fraud@2x-min
Business intelligence and analytics
Customer analytics
Customer analytics
Data collection
Data management
Market segmentation
Predictive analytics and forecasting

Playing Offense and Leveraging the Network Effect to Fight Retail Fraud – with Asha Sharma of Instacart and Robert Bedetti of Riskified

This article is sponsored by Riskified, and was written, edited and published in alignment with our transparent Emerj sponsored content guidelines.
The advent of the COVID-19 pandemic is leaving retail and eCommerce enterprises awash in numerous, often chaotic trends, many of which are proving critical for driving AI adoption throughout the industry. Perhaps most prominent among these market dynamics is an enormous shift to online retail.
002 – What Artificial Intelligence Means for Retail – with Asha Sharma of Instacart
Data collection
Data entry
Data integration
E-commerce
Fraud protection
Market segmentation

What Artificial Intelligence Means for Retail – with Asha Sharma of Instacart

The COVID-19 pandemic fundamentally changed how consumers shop, driving more consumers than ever to transact online with traditionally brick-and-mortar retailers. While these economic forces have affected all retail, perhaps none was more profoundly disrupted than the grocery sector.
AI for Customer Experience-Focused Marketing – with David Greenberg of Conversica@2x-min
Business intelligence and analytics
Marketing
Conversion optimization
Customer analytics
Demand generation
Lead scoring
Market segmentation
Marketing and advertising
Marketing automation
Text analysis

AI for Customer Experience-Focused Marketing – with David Greenberg of Conversica

From work-from-home policies and digital-first communication with prospects – the COVID-19 pandemic dramatically accelerated many trends already in progress for businesses and consumers. Among sales teams, digitally enabling buyer journeys became a must-have almost overnight.