AI Articles and Analysis about Customer analytics

Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics.

02 – Streamlining Data-Driven Decision-Making in Customer Experiences
for Financial Services@1x-min

Streamlining Data-Driven Decision-Making in Customer Experiences for Financial Services – with Ciprian Porutiu of Marsh McLennan and Mike Borrelli of Uniphore

This interview analysis is sponsored by Uniphore and was written, edited, and published in alignment with our Emerj sponsored content guidelines. Learn more about our thought leadership and content creation services on our Emerj Media Services page.

The Implications of Generative AI on Investment Banking – v.1

The Implications of Generative AI on Investment Banking – with Andrea Haskell and Val Srinivas of Deloitte

This interview analysis is sponsored by Deloitte and was written, edited, and published in alignment with our Emerj sponsored content guidelines. Learn more about our thought leadership and content creation services on our Emerj Media Services page.

Innovation and Storytelling in Real Estate

Innovation and Storytelling in Real Estate – with John D’Angelo of Deloitte

This interview analysis is sponsored by Deloitte and was written, edited, and published in alignment with our Emerj sponsored content guidelines. Learn more about our thought leadership and content creation services on our Emerj Media Services page.

AI and B2B Customer Journey Signals – with Carlos Quezada of Hewlett Packard Enterprises@1x-min

AI and B2b Customer Journey Signals – with Carlos Quezada of Hewlett Packard Enterprises

Companies that use AI copilots experience numerous benefits, including streamlined processes, improved customer experience, and cost savings. Large language models (LLMs) form the basis of many AI copilot applications. While LLMs have a remarkable capacity to generate humanlike text, that same capability is the reason businesses need to exercise caution in order to prevent misapplications of this otherwise transformative technology. 

Artificial Intelligence at IQVIA@1x-min

Artificial Intelligence at IQVIA

IQVIA is a Fortune 500 health information technology (HIT) and clinical research company that provides advanced analytics, technology solutions, and clinical research services for various healthcare stakeholders. 

Artificial Intelligence at Procter & Gamble@2x-min

Artificial Intelligence at Procter & Gamble

Procter and Gamble (P&G) is an American multinational goods corporation. The company is well known for its fabric & home care, family care, beauty, healthcare, and grooming products. P&G owns several of the most well-known brand names in the world, including Pampers, Tide, Gillette, Always, Head & Shoulders, and many more. 

01 – Confronting Unique Challenges in Retail and eCommerce Fraud@1x-min

Confronting Unique Challenges in Retail and eCommerce Fraud – with Leaders from Amazon, PayPal, FanDuel, and Riskified

This interview analysis is sponsored by Riskified and was written, edited and published in alignment with our Emerj sponsored content guidelines. Learn more about our thought leadership and content creation services on our Emerj Media Services page.

New Approaches to AI in Patient Experiences – with Dan Buckland of Duke University Health Systems@2x-min

New Approaches to AI in Patient Experiences – with Dan Buckland of Duke University Health Systems

Duke University Health Systems is composed of a world-renowned hospital and healthcare network. Duke University Hospital, one of their three hospitals in North Carolina, is nationally ranked in 14 adult specialties.

Customer analytics

Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics.