AI Articles and Analysis about Text analysis

Content analysis is a wide and heterogeneous set of manual or computer-assisted techniques for contextualized interpretations of documents produced by communication processes in the strict sense of that phrase (any kind of text, written, iconic, multimedia, etc.) or signification processes (traces and artifacts), having as ultimate goal the production of valid and trustworthy inferences.

AI for Customer Experience-Focused Marketing – with David Greenberg of Conversica@2x-min
Business intelligence and analytics
Marketing
Conversion optimization
Customer analytics
Demand generation
Lead scoring
Market segmentation
Marketing and advertising
Marketing automation
Text analysis

AI for Customer Experience-Focused Marketing – with David Greenberg of Conversica

From work-from-home policies and digital-first communication with prospects – the COVID-19 pandemic dramatically accelerated many trends already in progress for businesses and consumers. Among sales teams, digitally enabling buyer journeys became a must-have almost overnight.