Pseudo-AI – When “AI” is Really a Human, but That Might be Okay

Daniel Faggella

Daniel Faggella is Head of Research at Emerj. Called upon by the United Nations, World Bank, INTERPOL, and many global enterprises, Daniel is a globally sought-after expert on the competitive strategy implications of AI for business and government leaders.

"Psuedo-AI" and When It's Okay for Humans to be Behind the AI

One of the biggest problems facing business executives when it comes to adopting AI is determining whether a company is truly leveraging AI or simply using the term as a marketing strategy. We have discussed rules of thumb for assessing the authenticity of AI companies in previous articles based on insights derived from hundreds of interviews with industry experts and AI researchers over time.

In general, one might conclude that any company that does not satisfy these guidelines are fraudulently claiming to leverage artificial intelligence, or at the very least, they’re duplicitous. However, fraud and duplicity in many instances is not always black or white.

A company might plaster “AI,” “machine learning,” and “automate” all over its website and LinkedIn description, and they may not in fact be using machine learning in their product. This might indeed be a kind of false advertisement when it comes to explaining the means by which the company garners results for its clients. Bu...

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