Companies often emphasize artificial intelligence on their homepage or on services pages. While AI is currently an important topic, a simple mention of it on a website’s homepage will not get potential customers interested. Instead, it is more important to focus on the direct needs of the stakeholders who find an AI vendor website and their online properties in order to get them closer to a sale. 
At Emerj, we have ample experience running B2B AI advertisement campaigns. That experience has made it clear to us that the first goal for converting more leads is to educate buyers about how AI enab...