AI Articles and Analysis about E-commerce

The entertainment and media (E&M) industry is a diverse sector composed of multiple segments including film, television and media streamed online. By 2021, the U.S. E&M industry is projected to reach $759 billion in revenue,  increasing at a compound annual growth rate (CAGR) of 3.6 percent.

eCommerce is a bustling segment of the retail industry representing an estimated $102.7 billion or 8.3 percent of total U.S. retail sales in 2016. Total retail trade was approximated at 5.9 percent of the national GDP in 2016. As digital transactions become the standard method of purchasing goods and services, leading eCommerce firms are exploring how AI can enhance brand competitiveness and customer loyalty.

The following article about artificial intelligence for UX has been written by Paul Daugherty, Chief Technology and Innovation Officer at Accenture. Accenture is a Fortune 500 consulting and services firm with nearly 400,000 global employees. Editing and quotes added by the Emerj team. For information about our contributed material and publishing arrangements with brands, please visit our partnerships page.

When managers and leaders think about machine learning in retail, they often imagine helpful in-store robots, automated processes like checkout or stocking shelves, or conversational agents that suggest products and answer questions for customers. While these applications should be considered as disruptive factors for retail’s future, it’s unlikely that these factors will be the first wave of AI’s impact on the sector.

The global fashion industry is valued worldwide at an estimated $3 trillion and representing 2 percent of the global Gross Domestic Product. The World Bank categorizes apparel in the broader category of manufacturing which represented 15 percent of the global GDP in 2016. eCommerce has shifted the industry from strictly brick-and-mortar (and catalog) to a more mobile and social media-friendly space, which has opened up in applications of AI in fashion that may help to mold the future of the customer experience.

An increasing number of online companies are utilizing recommendation systems to increase user interaction and enrich shopping potential. Use cases of recommendation systems have been expanding rapidly across many aspects of eCommerce and online media over the last 4-5 years, and we expect this trend to continue.

Episode summary: In this episode we talk to Lior Tasman who is the CEO of PredictiveBid, an Israeli-based predictive advertising optimization start-up. The team focuses on applying AI to some of the bigger issues in programmatic advertising to help draw out more ROI from ads. We discuss some of the challenges of programmatic advertising and what the future of programmatic advertising may look like from an advertiser’s perspective.

Episode summary: In this episode we talk to Adam Spector, the Co-Founder & Chief Business Officer at LiftIgniter, a company which provide a service which modulates website experience per users, for an array of different businesses. Adam and I discuss what the tech giants are doing to customize their business experiences, what data they’re using to continually alter user experience and what industries and sectors might be impacted by this aggregate trend as it moves forward.