Shopify’s Kit – The AI Personal Marketing Assistant

Episode Summary: In marketing, there are lots of applications in AI and machine learning (ML), from recommendation engines to predictive analytics and beyond. At the company Albert, there are even more ambitious projects underway - like automating the process of marketing altogether by having a machine run and generate ads, or test and spend the marketing budget of a company. Or Shani, CEO of Adgorithms, focuses on the quantitative aspects and optimization of marketing, using algorithms to improve advertising processes. In this interview, Shani talks about how Adgorithms' smart marketing platform "Albert" meshes with humans in marketing, and also discusses how these roles might change over the next 5 to 10 years as we move towards an ever more automated marketplace.

Episode Summary: In this episode we speak with Co-founder and CEO Alex Holub of  Vidora about how businesses, particularly in the digital and B2C spaces, can improve marketing results with AI. Holub discusses the resources needed—time, money, in-house or outside expertise, calibration, and data—in order to leverage AI in a realistic way. It's safe to say that today, some businesses are not yet set up to be leveraging AI, while others should be seriously considering taking the leap to using machine learning in their marketing processes. Holub draws some firm lines as to what kinds of businesses are primed to take advantage of AI, and what it takes to flip the switch and make AI a useful and inspired revenue driver in the marketing domain. Many of Holub's useful insights are echoed in our machine learning in marketing consensus from last month, also worth reading if you're interested in additional first-hand perspectives from executives using AI in the marketing space. Alex was introduced to us by our friends are BootstrapLabs.

Episode Summary: Getting beyond the marketing and jargon on the home pages of AI companies and figuring out what's actually happening, what results are being driven in business, is part of our job at Emerj. Shaking those answers out of founders is not always easy, but we didn't have to do much shaking with Yohai Sabag, chief data scientist for Optimove, a marketing AI and automation company in Israel. In this episode, he speaks about what humans are needed for in the optimization process, and what facets can be automated or distributed to a machine. Sabag gives an excellent walk-through of how marketers can use the "human-machine feedback loop" for artificial intelligence in marketing optimization at scale.

Technology Provider: Albert - An artificial intelligence marketing platform for the enterprise, driving autonomous digital marketing campaigns for companies around the globe

In this episode, I interview Arthur M. Hughes, Founder of The Database Marketing Institute and author of  Strategic Database Marketing.  In this interview - Arthur talks about his groundbreaking strategies for intelligent email marketing.