AI Articles and Analysis in Consumer goods

Technology Provider: Optimove

User Company: Adore Me

Industry: Consumer Retail

There is a certain level of stigma that exists around using machine learning and location data in business applications, understandably due to risks inherent in exploitation of individual privacy. But if we look under the hood of society's daily web of interactions, we see that the location information economy—from GPS to radio signal based-triangulation to geo-tagged images and beyond—is now almost ubiquitous, from the moment we track our morning commute to the end-of-day search for healthy and convenient take-out for dinner.

With all the excitement and hype about AI that’s “just around the corner”—self-driving cars, instant machine translation, etc.—it can be difficult to see how AI is affecting the lives of regular people from moment to moment. What are examples of artificial intelligence that you're already using—right now?

In July of 2016, we sent out a series of survey questions to past guests who have been featured on the Emerj podcast, including academic researchers, founders, and executives who are experts in the machine learning domain. In this article, we focus on responses to the following question:

Episode Summary: Right now, you can take a picture of a flower in your garden and post it on social media to see if anyone knows its proper name. Wouldn’t it be nice, though, if a machine could identify the correct name and species in the picture you just took? Solving this problem in applications of machine vision is something that CEO Igal Raichelgauz and his team are working on at Cortica, a machine learning company that is not focused on deep learning, but is instead taking a more "shallow" approach. In this episode, Raichelgauz articulates Cortica's approach, which is based on neurology and goes against some of the current approaches in getting machines to learn. We discuss some of these primary differences and dive into Cortica's goals for applying machine vision in consumer products.

Since Facebook Messenger, WhatsApp, Kik, Slack, and a growing number of bot-creation platforms came online, developers have been churning out chatbots across industries, with Facebook's most recent bot count at over 33,000. At a CRM technologies conference in 2011, Gartner predicted that 85 percent of customer engagement would be fielded without human intervention. Though a seeming natural fit for retail and purchasing-related decisions, it doesn't appear that chatbot technology will play favorites in the coming few years, with uses cases being promoted in finance, human resources, and even legal services.

Episode Summary: We've interviewed a number of guests on Emerj, but very few who have had a serious part of their career in selling automobiles. But Michael Perry did just that for 5 years before founding Kit, his third startup - an AI-powered Virtual Employee that works in marketing for small businesses and was acquired by Shopify in April 2016. In this episode, Perry speaks about how Kit and Shopify leverage AI on a daily basis, and how a “non-tech” person with no formal background in AI or data science can build a team for an AI project.

Expertise: Data science and economics

Brief Recognition: Elena Grewal leads a team of data scientists responsible for the user’s online and offline travel experience at Airbnb. Her team partners with the product team to understand and optimize all parts of the product, using experimentation and machine learning in a wide variety of contexts. Prior to Airbnb, Elena was a doctoral candidate in the Economics of Education program at the Stanford University School of Education. She received a B.A. in Ethics, Politics, and Economics, with distinction, from Yale University, and a Masters degree in Economics at Stanford University. She was also the recipient of the Stanford Interdisciplinary Graduate Fellowship.