Artificial intelligence companies are leaping onto the scene in every sector - and business leaders are bombarded with a wave of hype and AI exaggeration.
Buyers are skeptical about AI claims, and very few companies stand out in the noise.
While some AI product or service companies are successfully gathering quality enterprise leads – most AI vendors and consultants generate very little attention online, and collect very few leads without outbound or cold calling efforts.
A small percentage of AI product or service firms are generating web visitors and reliably converting them into qualified leads - while most firms flounder with almost no quality inbound leads.
The truth is:
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This guide is intended to help internal innovation leaders or outside AI consultants to (a) determine the right ROI measures for an AI project, (b) predict or forecast ROI with as much accuracy as one could reasonably expect, and (c) convey that ROI case to leadership.
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