AI Podcast Interviews Articles and Reports
Our podcast interviews feature the best and brightest executives and researchers in artificial intelligence today, and each episode highlights current and near-term AI use-cases of value for business leaders. Explore our full list of AI podcast episodes below:
There's a lot of flashy terms around startup marketing these days. From "growth hacking" to "scalable marketing," the name might change but the idea remains the same: To drum up more business. Arthur M. Hughes has been drumming up business for decades with some of the world's largest and most respected companies. From IBM to Nestle', Arthur's helped set up databases for companies with massive market share, and he's helped them market "at scale."
In this episode, I interview Arthur M. Hughes, Founder of The Database Marketing Institute and author of Strategic Database Marketing. In this interview - Arthur talks about his groundbreaking strategies for intelligent email marketing.
One of the most exciting aspects of the current entrepreneurial ecosystem is the opportunity to showcase your product or service at an event. Just a decade ago, there were few options in terms of events geared toward showcasing startup offerings, and finding a way to showcase your product was a real challenge. Today, so many different events exist that it can be hard for a startup to know which events will best allow them to showcase their product and connect with angel investors.
Months ago we featured Jessica Richman of uBiome on Emerj, which ended up leading us down a string of interesting startup emails related to "crowd sourcing." uBiome is aiming to crowd-source information about human health and our native bacteria (much as 23 and Me is aiming to do in genetics), Ivo Georgiev's project Proteo.me is designed around the gamification of combining existing proteins, and the list goes on.
In this episode, I interview Justin Brooke, Founder of IMScalable and renowned Media Buyer & Consultant. Justin talks about his strategies for setting up Facebook campaigns & implementation tips for Startups to effectively leverage Facebook ads to scale their customer base and revenue.
Dr. Anthony Wheeler got into management consulting because he wanted to help people, and to solve problems. Believing that academic work might allow for a more direct way to guide his work towards fixing issues and finding opportunities he wrapped up his PhD in business at the University of Oklahoma. Oddly enough, the position he found for himself is in the state that we might argue to be most in need for "help" on the entire east coast: Rhode Island. I sat down with the University of Rhode Island's energetic Dr. Wheeler to talk about how RI is aiming to overcome it's limitations, marshall it's resources, and remain an active home of business and innovation.
I love me a good book, don't get me wrong - but I still think that the best way to learn startup marketing is by modeling successful people and successful businesses. Rand Fishkin is CEO and found of MOZ (formerly "seoMOZ"), and he's one of a number of enthusiastic startup founders who seems to "let it all out" in interviews and presentations about growth. In this presentation for "Hackers and Founders," Rand dives into the dynamic of "interruption marketing" versus "inbound marketing."
Have you ever wondered why some startups get loads of hype immediately after their launch and others don't? Is it down to an auspicious alignment of the planets or just sheer luck? The answer is neither; it's all down to virality. And according to leading expert in internet virality, Emerson Spartz, you have to create your own.