Episode #74 – Startup Marketing – Nailing Product Market Fit and Delivering Value Like a Boss – with Sean Ellis

I've been a Sean Ellis fan for as long as I've been following the startup space - and after this post, you might be, too. Sean's blog ranks first for "Startup Marketing" on Google, and he's credited with creating the term "Growth Hacking." His successful career includes head marketing positions at companies like LogMeIn, where his growth leadership took the company to IPO.

Dan Martell started off his entrepreneurial career in a small town in Canada - and no explicitly business mentors to learn from.

In this episode, I interview Arthur M. Hughes, Founder of The Database Marketing Institute and author of  Strategic Database Marketing.  In this interview - Arthur talks about his groundbreaking strategies for intelligent email marketing.

There's a lot of flashy terms around startup marketing these days. From "growth hacking" to "scalable marketing," the name might change but the idea remains the same: To drum up more business. Arthur M. Hughes has been drumming up business for decades with some of the world's largest and most respected companies. From IBM to Nestle', Arthur's helped set up databases for companies with massive market share, and he's helped them market "at scale."

In this episode, I interview Douglas Burdett, the founder of Artillery Marketing. Douglas discusses the importance of "zeroing in" on buyer persona, along with the nuances and key differences of marketing B2B versus B2C.