Become a Client

Podcast # 52 – ‘Bunnies in Newspapers,’ and Augmented Reality’s Functional Future – with Trak Lord of Metaio (Podcast #52)

Daniel Faggella

Daniel Faggella is the founder and CEO at Emerj. Called upon by the United Nations, World Bank, INTERPOL, and many global enterprises, Daniel is a sought-after expert on the competitive strategy implications of AI for business and government leaders.

Podcast # 52 - 'Bunnies in Newspapers,' and Augmented Reality's Functional Future – with Trak Lord of Metaio (Podcast #52)

Trak Lord is head of US marketing with Metaio, one of the world’s largest augmented reality (AR) companies – and he believes that a lot of what we think of as “augmented reality” today is going by the wayside. The little “pop-ups” that come out of magazines when we hover our smartphone over them (like this one) aren’t going to be the furthest extent of AR. When these little pop-ups or pop-outs ad little value to the user’s actual experience, he called them “bunnies in newspapers,” a playful way of referring to them as a gimmick.

So … where will augmented reality make its first stamp on the mainstream market?

And how will it change the workplace as we know it today?

Click here to listen on Libsyn.

[ Listen on iTunes ]

Stay Ahead of the AI Curve

Discover the critical AI trends and applications that separate winners from losers in the future of business.

Sign up for the ‘AI Advantage’ newsletter:

Subscribe
subscribe-image
Stay Ahead of the Machine Learning Curve

At Emerj, we have the largest audience of AI-focused business readers online - join other industry leaders and receive our latest AI research, trends analysis, and interviews sent to your inbox weekly.

Thanks for subscribing to the Emerj "AI Advantage" newsletter, check your email inbox for confirmation.