Podcast # 52 – ‘Bunnies in Newspapers,’ and Augmented Reality’s Functional Future – with Trak Lord of Metaio (Podcast #52)

Daniel Faggella

Daniel Faggella is Head of Research at Emerj. Called upon by the United Nations, World Bank, INTERPOL, and leading enterprises, Daniel is a globally sought-after expert on the competitive strategy implications of AI for business and government leaders.

Podcast # 52 - 'Bunnies in Newspapers,' and Augmented Reality's Functional Future – with Trak Lord of Metaio (Podcast #52)

Trak Lord is head of US marketing with Metaio, one of the world’s largest augmented reality (AR) companies – and he believes that a lot of what we think of as “augmented reality” today is going by the wayside. The little “pop-ups” that come out of magazines when we hover our smartphone over them (like this one) aren’t going to be the furthest extent of AR. When these little pop-ups or pop-outs ad little value to the user’s actual experience, he called them “bunnies in newspapers,” a playful way of referring to them as a gimmick.

So … where will augmented reality make its first stamp on the mainstream market?

And how will it change the workplace as we know it today?

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