AI Articles and Reports about Sales
Explore articles and reports related to artificial intelligence for sales, including applications in pricing, sales management, and more.
Episode Summary: Prominent technology companies like Google and Amazon lead the way in the B2C world, having access to streams of searches, clicks, and online purchases. They have access to large volumes of consumer data points numbering in the billions that can be used to train machine learning algorithms.
Episode Summary: Over the last year, we've covered a lot of marketing applications, including a survey of the landscape of machine learning in marketing applications and which industries will be affected first. But marketing doesn't tell the whole story when it comes to B2B sales. At some point, we need to take these clicks and turn them into appointments, for example.
Episode summary: Sales forecasting is big business. If you can better predict how much of a certain product or service you will sell in a given day, you can better stock inventory, better staff your facilities, and ultimately keep more margin in your business's accounts.
The amount of data companies have on customers and the number of channels customers are using to interact with businesses have grown significantly in the past decade. Artificial intelligence may hold great promise in optimizing customer and client interactions.
Expert systems and machine learning are two ends of a spectrum working to solve similar problems quite differently. One one hand you have if-then scenarios and a logical approach, and on the other you have vast neural networks and a big data approach. Some companies exist to try and bridge the gap between the if-then rule systems and the massive piles of data. They hope to find a middle ground of sorts, one that mitigates their individual disadvantages. One such company is Montreal’s fuzzy.ai.
Sales enablement refers to any technology solution designed to increase productivity during the sales cycle, usually for enterprise business development. Whether managing many sales reps in a large organization or increasing a single sales executive's conversion rates, the primary goal of sales enablement is to push productivity numbers up and to the right.