How New AI Companies Can Compete with Established Players

Daniel Faggella

Daniel Faggella is Head of Research at Emerj. Called upon by the United Nations, World Bank, INTERPOL, and leading enterprises, Daniel is a globally sought-after expert on the competitive strategy implications of AI for business and government leaders.

How New AI Companies Can Compete with Established Players 950x540 (1)

The artificial intelligence space is increasingly competitive with new AI companies and products being developed every day. Every industry is getting more and more crowded with products from startups and from established companies.

Although there are unique considerations for adopting AI in the enterprise, the fundamentals of going to market with an AI product are the same no matter if a company is a large, established corporation or an AI startup. Both will face similar challenges in developing a winning product and marketing it toward an audience that wants to buy it, be they existing customers at a bank or large banks themselves.

Emerj works with AI startups and large companies that want to be known for AI in order to create winning sales collateral that appeals to their buyers and generates more pipeline by reaching our audience of dedicated AI-focused business leaders.

In this article, we explore four important strategies our clients use when going to market with a new A...

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