Developing the Market Message for an AI Product or Service - Separating "Attraction" and "Positioning" Themes

Developing the Market Message for an AI Product or Service – Finding a “Core Message” That Works

Over the last three years, Emerj has had the privilege to work on hundreds of individual thought leadership and lead generation campaigns for AI companies around the world - via our Creative Services arm.

Industries Leading in AI Adoption

Industries Leading in AI Adoption – eCommerce, FinTech, Online Media

This article was a request from one of our Catalyst members. The Catalyst Advisory Program is an application-only coaching program for AI consultants and service providers. The program involves one-to-one advisory, weekly group Q-and-A with other Catalyst members, and a series of proprietary resources and frameworks to land more AI business, and deliver more value with AI projects. Learn more at emerj.com/catalyst.

Creating an AI Transformation Vision

Creating an AI Transformation Vision – Achieving Long-Term Advantage with AI

Artificial intelligence deployments are fraught with technical and tactical elements that have to be executed well in order to see a return on investment: The data must be accessible, cross-functional AI teams have to work together, and even after an AI pilot seems promising - it often needs to be integrated into legacy systems to be deployed successfully.

Building AI Maturity in the Enterprise

Building AI Maturity in the Enterprise – A Guide for Consultants and Enterprise Leaders

This article was a request from one of our Catalyst members. The Catalyst Advisory Program is an application-only coaching program for AI consultants and service providers. The program involves one-to-one advisory, weekly group Q-and-A with other Catalyst members, and a series of proprietary resources and frameworks to land more AI business, and deliver more value with AI projects. Learn more at emerj.com/catalyst.

The 4 Horsemen of the AI-pocalypse

The 4 Horsemen of the AI-pocalypse – Why Enterprises Fail to Adopt AI

This is a contributed article by Ian Wilson, Founder at Strategy 4 AI - learn more about Ian's online AI strategy courses here. Ian is also the former Head of AI for HSBC, one of the largest financial institutions in the world. To inquire about contributed articles from outside experts, contact [email protected].
As the use of AI to support business operations moves through its maturity cycle we have passed a number of key milestones along the way. However, following a pattern reminiscent of previous emerging technology introductions, organizations initially hired experts only to balk when they used blasphemous words like "infrastructure," "industrialize" or "strategy" rather than soothing words like "use case," "quick win" or "easy ROI." 
Unfortunately, instead of sacrificing their misaligned expectations, many businesses sacrificed their experts... 
Fast forward a couple of years and many of those businesses, having attempted to cut corners and seeing mainly failure, now have a visceral understanding of what their experts were advising and are looking, with more experienced eyes, at how to move forward from this point.
However, many businesses are still making avoidable mistaken assumptions when it comes to the use of AI Capabilities to support business objectives. I like to call the most egregious of these assumptions The 4 Horsemen of the AI-Pocolypse:

The 3 Most Popular AI Application Types Across Industries

The 3 Most Popular AI Application Types Across Industries

This article was a request from one of our Catalyst members. The Catalyst Advisory Program is an application-only coaching program for AI consultants and service providers. The program involves one-to-one advisory, weekly group Q-and-A with other Catalyst members, and a series of proprietary resources and frameworks to land more AI business, and deliver more value with AI projects. Learn more at emerj.com/catalyst.

A 2020 AI Retrospective, and 2021 AI Trends

Preparing for 2021 AI Trends – A Venture Capital Perspective

This is a contributed article by Luigi Congedo, and edited by Emerj. Luigi is Venture Capital Principal at San Francisco-based BootstrapLabs, an AI-focused VC firm. To inquire about contributed articles from outside experts, contact [email protected].

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The AI Catalyst Manifesto – Education as the Key to Enterprise AI Transformation

Artificial intelligence isn't making its way into enterprise deployments easily. Despite a relatively widespread understanding that AI is an inevitable force for winning market share and serving customers, by name estimates some 80-90% of AI projects fail.

The AI Behind DeepMind's Alphafold 950x540

The AI Behind DeepMind’s AlphaFold – and its Implications for the Future of Drug Discovery

This is a contributed article by Kristóf Zsolt Szalay. Kristóf is Founder and CTO at Turbine.AI, and holds a PhD in molecular biology and bioinformatics. To inquire about contributed articles from outside experts, contact [email protected].

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Giving Thanks and Looking Forward – Heading into 2021 at Emerj

What a year it’s been.

We’ve seen our subscribers in enterprises around the world rethink their strategic priorities from the ground up in the face of COVID-19, and we’ve seen our clients in the AI events space reimagine their entire business model over just a few months. We've also see the rise in new AI consultants spinning out of almost every industry - finding new ways to serve the urgent transformation needs of enterprises in crisis.