Artificial intelligence has found its way in different areas in the entertainment industry from offering customized recommendations on your Friday night movies (as in the case of Netflix) to delivering sports match highlights during live TV coverage. In the latter, this was made possible in the 2017 U.S. Open Tennis Championships when IBM Watson Media used its AI tool to showcase play highlights right after they occur.
Artificial intelligence and machine learning adoption among different industries represents a new chapter in digital transformation. However, according our own research across industries, AI adoption in 2017 remains low with majority of major success stories coming only from the largest tech players in the industry (Google, Baidu, Apple, etc). McKinsey Global Institute estimates that in 2016, tech giants invested $20-30 billion into AI, while smaller companies altogether invested an estimated $6-9 billion.