AI Podcast Interviews Articles and Reports

One of the main differences between business-to-business and business-to-consumer marketing is that the former is more complicated. B2B marketing generally has a longer sales cycle, there is usually a larger number of people involved in the sales process and, according to Douglas Burdett, founder of Artillery Marketing Communications, B2B marketing is more emotional than rational.

Trak Lord is head of US marketing with Metaio, one of the world's largest augmented reality (AR) companies – and he believes that a lot of what we think of as "augmented reality" today is going by the wayside. The little "pop-ups" that come out of magazines when we hover our smartphone over them (like this one) aren't going to be the furthest extent of AR. When these little pop-ups or pop-outs ad little value to the user's actual experience, he called them "bunnies in newspapers," a playful way of referring to them as a gimmick.

Howard Rheingold has a knack for understanding the future. In the 1980s he wrote Tools for Thought, a book about the personal computer and the coming era of mind-expanding technology, and recently he's published Net Smart about how humanity can help itself through collaboration on the web. He teaches a class on collaboration at Stanford, and in this episode, shares some of his biggest lessons about the past and potentially revolutionary future of how humans share and collaborate to make everyone's life better.

There's a lot of talk about Augmented Reality, and when it might become "mainstream." Many leading experts believe that workers who are in front of "screens" all day (office and desk workers) might not be the first to be immersed in augmeted reality – it might just be the mechanic and the warehouse worker wearing headsets and seeing holographic displays in front of them. Augmate CEO Pete Wassell talks about his predictions.

Peep Laja has worked with large and small companies to help them convert more visitors to leads and buyers. As co-founder of the firm Markitect, he's seen it all, and he breaks down the common mistakes that startups make when split-testing. My guess is that if you're a founder or marketer, you're making these same errors – here's how to convert MORE.
For more information, visit the HUB of Startups / Business in Emerging Technology. From Robotic Limbs to Getting Angel Investment, from Biotech to Intellectual Property:
Check out this episode on Libsyn.

Dr. Gholson Lyon is a psychologist, speaker and researcher at Cold Spring Harbor. He is outspoken about the impact of genomic research in the medical world. In this episode, we talk about the impact of genetic research and integrating of the personal genome in the coming five years.

Ariel Waldman loves space, and once wanted to work for NASA. Badly. So badly, in fact, that NASA could sense it when they read her letter to them – stating that she wanted to be involved in any way. Though she got to learn about dark matter and black holes, and though she got to send objects into space, she realized she didn't need NASA for this job.

Starting a new company is challenging, exhilarating and something you never forget. It can also be very rewarding. In 1999, David Beisel co-founded the email marketing company Sombasa Media. After a successful exit, he shifted in the the venture capital world, spending three years with Venrock. Nowadays, Beisel is co-founder and partner at NextView Ventures, a seed-stage venture capital firm that invests in internet-enabled startups. Beisel specializes in helping entrepreneurs build successful digital media and internet companies.