Episode Summary: In this episode we speak with Co-founder and CEO Alex Holub of Vidora about how businesses, particularly in the digital and B2C spaces, can improve marketing results with AI. Holub discusses the resources needed—time, money, in-house or outside expertise, calibration, and data—in order to leverage AI in a realistic way. It's safe to say that today, some businesses are not yet set up to be leveraging AI, while others should be seriously considering taking the leap to using machine learning in their marketing processes. Holub draws some firm lines as to what kinds of businesses are primed to take advantage of AI, and what it takes to flip the switch and make AI a useful and inspired revenue driver in the marketing domain. Many of Holub's useful insights are echoed in our machine learning in marketing consensus from last month, also worth reading if you're interested in additional first-hand perspectives from executives using AI in the marketing space. Alex was introduced to us by our friends are BootstrapLabs.