Exploring the Potential of Psychedelics – Interview with Brad Burge

On the surface, it might be easy to make the argument that the farthest thing from business operations is science fiction. Star Trek and IPOs aren't known for having any kind of direct correlation, and unless you're making futuristic video games, there doesn't seem to be any explicit reason to study Ray Bradbury or Isaac Assimov.

Ariel Waldman loves space, and once wanted to work for NASA. Badly. So badly, in fact, that NASA could sense it when they read her letter to them – stating that she wanted to be involved in any way. Though she got to learn about dark matter and black holes, and though she got to send objects into space, she realized she didn't need NASA for this job.

Brown's BrainGate project is hailed as one of the premier research projects in the entire field of brain-machine interface. Researchers here have given paralyzed patients the ability to move robotic arms and check emails with their thoughts alone, thanks to experimental neural implants in their motor cortex. Dr. Beata Jarosiewicz has been with BrainGate project for years, with a specific focus on interpreting neurological signals and turning them into actionable outputs.
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Dr. Christoph Guger is founder of g.Tec, a company that focuses on creating devices and parts for the field of brain-machine interface. In this particular interview, Christoph shares with us the direction and progress of brain-machine interface, as well as explaining the concept of "embodiment," where a person truly "feels" that a device controlled by their thoughts is a part of themselves, and extension of themselves. Where might these technologies make their jump into the mainstream? Listen to Christoph's interview here.

One of the main differences between business-to-business and business-to-consumer marketing is that the former is more complicated. B2B marketing generally has a longer sales cycle, there is usually a larger number of people involved in the sales process and, according to Douglas Burdett, founder of Artillery Marketing Communications, B2B marketing is more emotional than rational.