Best Practice Guides Articles and Reports
Artificial intelligence “Best Practice” reports are designed to help business leaders understand critical information about applying artificial intelligence applications successfully. Search our full set of executive guide reports below:
The following statements are all true, but not in the way you might think:
AI is hard for most companies to adopt.
Machine learning talent is hard to find and hard to hire.
AI gives some companies new ways to compete in the market.
Here at Emerj we’re dedicated to cutting through the AI hype that’s permeating the current zeitgeist in the business world. Although we’re skeptical about many of the claims that AI vendors make on their websites about what they’re AI software can do, it seems unlikely that the AI hype is going to disappoint venture capitalists and governments enough to usher in a third AI winter.
We talk a lot about the concept of connective tissue here at Emerj, the fact that a company that wants to apply AI not only needs to have access to data, not only needs to hire normally very expensive artificial intelligence talent, but also has to have the connective tissue of related subject-matter experts who can work with that talent.
We've seen a lot of what we call "fake AI rebrands" in the last 18 months, and I suspect that as long as AI is a buzzword, we will only see more and more of this. Business leaders are going to have to keep their eyes peeled for these kinds of companies in their midst.
One of the biggest problems facing business executives when it comes to adopting AI is determining whether a company is truly leveraging AI or simply using the term as a marketing strategy. We have discussed rules of thumb for assessing the authenticity of AI companies in previous articles based on insights derived from hundreds of interviews with industry experts and AI researchers over time.
Something that dawned on me very early on in reading biography and history is that incentives rule the world, that company's, nations, individuals ultimately do things primarily for their own self-interest. And there's nothing inherently wrong with that, but it's important to bear it in mind.
If one tunes into social media, it's easy to be convinced that every AI startup is making a lot of money, making a big difference in the companies that they're working with, and driving real revenue. However, as we've mentioned many times here at Emerj, most AI applications are really in pilot mode.
Finding the right people to do a job has always been a problem, especially when it requires a high level of expertise. Hiring professionals (84%) are relying more and more on social media to find the right talent, and B2B executives often look to LinkedIn for leads when it comes to finding the right companies to provide crucial services. It is no wonder that people and companies hoping to catch their attention make a point of putting up a robust profile on LinkedIn. However, businesses looking for companies to provide artificial intelligence services need to look at these profiles carefully.