A few months ago, we spoke about three rules of thumb for assessing companies and trying to figure out if they are really doing AI or just using it for marketing purposes in our How to Cut Through the Artificial Intelligence Hype piece. Since it was so popular, I was inspired to write this follow-up.
We look at thousands of companies and interview many of them one on one. These companies are a mix of those buying AI solutions, selling AI solutions, and developing new ways to use AI. This puts us in a unique position to make assessments about an AI vendor's legitimacy.
Undeniably these rules will upset some people. That isn't our intention. The intention is to give our readers a simple and short process to filter for bogus "AI" vendors.
We found that some companies are truly finding more ways to use artificial intelligence to drive business goals. However, it is also true that other companies are developing ingenious tactics to use artificial intelligence purely as a marketing strategy ...
You've landed on exclusive content for Emerj Plus Members
Emerj Plus Membership
In-Depth Analysis
Consistent coverage of emerging AI capabilities across sectors.
Exclusive AI Capabilities Matrix
An explorable, visual map of AI applications across sectors.
Exclusive AI White Paper Library
Every Emerj online AI resource downloadable in one-click
Best Practices and executive guides
Generate AI ROI with frameworks and guides to AI application