Podcast #35 – Email Marketing Tips for Startups Featuring Arthur Hughes

So your startup has its business plan in place, your staff is firing on all cylinders, and your product is ready to revolutionize the market. Pop quiz. How many other businesses did you interact with before your product was ready for the consumer?

There's a lot of flashy terms around startup marketing these days. From "growth hacking" to "scalable marketing," the name might change but the idea remains the same: To drum up more business. Arthur M. Hughes has been drumming up business for decades with some of the world's largest and most respected companies. From IBM to Nestle', Arthur's helped set up databases for companies with massive market share, and he's helped them market "at scale."

In this episode, I interview Justin Brooke, Founder of IMScalable and renowned Media Buyer & Consultant. Justin talks about his strategies for setting up Facebook campaigns & implementation tips for Startups to effectively leverage Facebook ads to scale their customer base and revenue.

In this episode, I interview Douglas Burdett, the founder of Artillery Marketing. Douglas discusses the importance of "zeroing in" on buyer persona, along with the nuances and key differences of marketing B2B versus B2C.

One of the main differences between business-to-business and business-to-consumer marketing is that the former is more complicated. B2B marketing generally has a longer sales cycle, there is usually a larger number of people involved in the sales process and, according to Douglas Burdett, founder of Artillery Marketing Communications, B2B marketing is more emotional than rational.