3 Content Marketing Principles for AI Products and Services

Companies often emphasize artificial intelligence on their homepage or on services pages. While AI is currently an important topic, a simple mention of it on a website’s homepage will not get potential customers interested. Instead, it is more important to focus on the direct needs of the stakeholders who find an AI vendor website and their online properties in order to get them closer to a sale. 

This is the second article in our "AI for Career Acceleration" series - be sure to read the first installment (and watch the video on that page).

This article is part 5 of a 7-part series called “AI Zeitgeist,” where we’ll be mapping out the details of AI adoption over the next 10 years and explore the critical changes in the AI ecosystem that business leaders need to understand.

Last month we ran a podcast series on the AI in Industry podcast on the theme of “Advancing Your Career in the Era of AI”, with a focus on how non-technical professionals can become more valuable in the market, and can become involved in AI projects and initiatives, without ever learning to code.
I received twice as much feedback on this series as any other series we’ve ever run on the podcast - which surprised me.
It surprised me because I think about everything on Emerj.com as being useful for nontechnical professionals. We’ve built our editorial calendar and our products around the needs of nontechnical professionals who want to make the most of their careers, but this recent series spoke to that topic directly.
But hitting directly on the theme of “Advancing Your Career in the Era of AI” clearly hit a cord.
For that reason, I’ve decided to release a three-part video and article series on that same topic, breaking down the lessons that were most important for me - and sharing a bit of my own story going from small-town martial arts instructor to international AI speaker and strategist.
Before getting into the small-town martial arts instructor part, I’d like the share a pivotal Silicon Valley conversation that changed the course of my career:

In this article, I'll showcase 6 examples of nontechnical professionals who used their business and subject-matter expertise (not their coding ability) to have more exciting careers in AI, and I respond directly a number of questions and comments from Emerj subscribers about AI knowledge for career advancement.