Podcast #34 – Facebook Marketing for Startups Featuring Justin Brooke

It's been announced that Facebook has a new, 8-man "AI Team" working away at specific issues and opportunities for what's being called "deep learning." In the MIT Technology Review, Facebook's CTO Mike Schroepfer is quoted:

In this episode, I interview Arthur M. Hughes, Founder of The Database Marketing Institute and author of  Strategic Database Marketing.  In this interview - Arthur talks about his groundbreaking strategies for intelligent email marketing.

There's a lot of flashy terms around startup marketing these days. From "growth hacking" to "scalable marketing," the name might change but the idea remains the same: To drum up more business. Arthur M. Hughes has been drumming up business for decades with some of the world's largest and most respected companies. From IBM to Nestle', Arthur's helped set up databases for companies with massive market share, and he's helped them market "at scale."

In this episode, I interview Douglas Burdett, the founder of Artillery Marketing. Douglas discusses the importance of "zeroing in" on buyer persona, along with the nuances and key differences of marketing B2B versus B2C.

In this episode, I interview Howard G. Zaharoff from Morse Barnes-Brown Pendleton. With over 30 years in business law, intellectual property & technology  - Howard helps companies not only secure their assets from infringement but also secure various licensing & distribution channels and other strategic alliances.