Episode #89 – “Evolving Ourselves” – an Interview with Author, Speaker, and Investor Juan Enriquez

Dr. Steve Omohundro earned degrees in physics and mathematics from Stanford University and a Ph.D. in physics from the University of California, Berkeley. Today, most of his best-known work is in the domains of natural and artificial intelligence.

Dr. Jeffrey Lieberman is no slouch when it comes to understanding the human mind - particularly the diagnoses and treatment of mental illness. In addition to being chair of psychiatry at Columbia University, Dr. Lieberman sits on the advisory board of many of the world’s largest drug companies.

In this episode, we interview Brad Burge, marketing and communications director of the Multidisciplinary Association for Psychedelic Studies (MAPS).

On the surface, it might be easy to make the argument that the farthest thing from business operations is science fiction. Star Trek and IPOs aren't known for having any kind of direct correlation, and unless you're making futuristic video games, there doesn't seem to be any explicit reason to study Ray Bradbury or Isaac Assimov.

One of the main differences between business-to-business and business-to-consumer marketing is that the former is more complicated. B2B marketing generally has a longer sales cycle, there is usually a larger number of people involved in the sales process and, according to Douglas Burdett, founder of Artillery Marketing Communications, B2B marketing is more emotional than rational.