Protecting Your Intellectual Property: What Startups Need to Know

In this episode, I interview Justin Brooke, Founder of IMScalable and renowned Media Buyer & Consultant. Justin talks about his strategies for setting up Facebook campaigns & implementation tips for Startups to effectively leverage Facebook ads to scale their customer base and revenue.

Peep Laja has worked with large and small companies to help them convert more visitors to leads and buyers. As co-founder of the firm Markitect, he's seen it all, and he breaks down the common mistakes that startups make when split-testing. My guess is that if you're a founder or marketer, you're making these same errors – here's how to convert MORE.
For more information, visit the HUB of Startups / Business in Emerging Technology. From Robotic Limbs to Getting Angel Investment, from Biotech to Intellectual Property:
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In this episode, I interview Arthur M. Hughes, Founder of The Database Marketing Institute and author of  Strategic Database Marketing.  In this interview - Arthur talks about his groundbreaking strategies for intelligent email marketing.

Episode Summary: Most of our recent investor interviews have been Bay area investors, like Accenture and Canvas, and we don't usually get to speak with investors overseas, particularly in Asia. This week, however, we interviewed Tak Lo, a partner with Zeroth.ai, an accelerator program and cohort investing firm based in Hong Kong and focused on startup artificial intelligence (AI) and machine learning (ML) companies. Lo speaks about when he saw AI take off in Hong Kong and the differences in that rise compared to the U.S. He also gives valuable insight on consumer differences in how the two populations interact with technology (a topic echoed in an earlier Emerj interview with Baidu's Adam Coates), and how these differences in the Asian market drive different business opportunities in Hong Kong than in the U.S.

Episode Summary: Learning about the research behind machine learning is always fun, but so is learning about the real-world applications. In today’s episode, we’re joined by the CEO and Founder of Wrike, Andrew Filev. Filev speaks about where Wrike is currently applying machine learning and AI in their fast-growing, data-driven company. He shares his insights as to why he thinks marketing might be the most ripe for disruption by AI, and also discusses how most companies in any industry can prepare to take advantage of machine learning.