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Retail fraud and loss prevention have always been significant business concerns impacting profitability and customer trust. However, with the emergence of AI technologies, there is a newfound potential to combat these challenges more effectively. 

This article is sponsored by Riskified, and was written, edited and published in alignment with our transparent Emerj sponsored content guidelines.

This article is sponsored by Riskified, and was written, edited and published in alignment with our transparent Emerj sponsored content guidelines.
The advent of the COVID-19 pandemic is leaving retail and eCommerce enterprises awash in numerous, often chaotic trends, many of which are proving critical for driving AI adoption throughout the industry. Perhaps most prominent among these market dynamics is an enormous shift to online retail.

Leading retailers - like Walmart, Stop & Shop, and Home Depot - are enhancing their payment and fraud detection systems, using artificial intelligence that learns transaction norms and infers risk from the context of each transaction.

Large insurance companies have been experimenting with AI since the middle of the 2010s, piloting chatbots and collecting telematics data for future AI projects. The insurance industry more than many others relies on the collection of data to make critical business decisions.  Whether writing policies, or processing claims efficiently the way insurers employ data will determine the lifetime value of the customer.