AI Articles and Analysis in Consumer goods

According to a Deloitte study, 90 percent of worldwide retail sales are still done in physical stores. To compete with the convenience and endless aisle assortment offered online, this research suggests that meaningful customer experiences and brand engagement is crucial.

Episode Summary: When we think of recommendation engines, we might think of Amazon or Netflix, but while consumer goods and entertainment might be the most prominent domains for recommendation engines, there are others. This week, we speak with Madhu Gopinathan of MakeMyTrip, one of the few Indian unicorn companies, about recommendation engines for travel companies.

Speech recognition is technology that can recognize spoken words, which can then be converted to text. A subset of speech recognition is voice recognition, which is the technology for identifying a person based on their voice.

In a study from Researchscape International, 74 percent of 300 marketers surveyed said personalization in this field has strongly helped their clients or companies in advancing customer relationships. It also found that 54 percent said their clients or companies experienced a 10 percent increase in sales, while 13 percent of marketers surveyed reported a more than 30 percent lift.

In 2013, a McKinsey report noted that over 85 percent of Amazon sales revenue was generated from personalized recommendations. Since then, the use of personalized recommendations has grown. On average, today’s personalized recommendations account for 27-percent of retail site revenue, according to a recent Salesforce report. 

The fashion industry has grown at 5.5 percent annually in the past decade, according to the McKinsey Global Fashion Index, and in 2016 was estimated to be worth $2.4 trillion.

In recent years, artificial intelligence has enabled pricing solutions to track buying trends and determine more competitive product prices. While static pricing keeps prices absolute, dynamic pricing adjusts prices to offer customers different prices based on external factors and their individual buying habits.

Understanding customer feedback gets harder and harder at greater scale and with a greater variety of channels through which customers can provide feedback. Businesses that seek to better grasp the sentiments of their customers might have to sift through thousands of messages in order to get a feel for what customers are saying about their products or services.